August 15 2010

WordPress Websites Increase Search Engine Ranking

Redesigning Your Site or Need to Drive Traffic?

If you have a architecture, engineering, landscape architecture, urban planning consultancy firm, or an environmental non-profit and your considering redesigning your website or trying to drive internet traffic, the most effective option is a WordPress website. WordPress websites are the easiest for Google and other search engines to crawl, “or search,” for content that will leave you nearing the top of rankings.

WordPress enables firms and non-profits to have the look and feel of a traditional website, while customizing a blog publishing application that enables link management, rich content for search engines, a permalink structure, the ability to assign multiple categories, multiple authors, and more, all similar to a blog. You also have the ability to use Trackback and Pingback to display links to other sites that link themselves to a post or article of your site. All in all, it means the end of two separate firm or non-profit web presences – the traditional website and the blog. Rather, WordPress allows you to integrate these two while increasing your search engine ranking because each word in your WordPress website is searched like a blog.

Because of the consistent activity that your blog, versus a traditional website will receive, your site will also rank much more highly on Google when compared to a traditional static website.  The more active you are at blogging, and the more people link to your site and posts, the higher you will become in the search engine rankings, especially with Google. So, if you’ve been considering redesigning your website or you need to drive traffic, I enthusiastically suggest you make the change to WordPress.

If you already have a WordPress website, I would love to hear how it’s been effective for you in updating content and assisting in search engine ranking and search engine optimization. Please leave a comment below.

Also, Contact Global Site Plans today to inquire about a custom WordPress website for your architecture, engineering, environmental non-profit, landscape architecture, or urban planning company.

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. In June 2014 Renée moved from Istanbul, Turkey, where she'd lived for four years, to return to the beautiful city of San Francisco. She is now a Manager at the Urban Land Institute's San Francisco District Council. You can find her at one of their many events, so pop in and say hello.

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This entry was posted on Sunday, August 15th, 2010 at 2:17 pm and is filed under Renée van Staveren, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


2 Responses to “WordPress Websites Increase Search Engine Ranking”

  1. Janise Pitmon Says:

    Now that’s what I call news!
    Thanks for putting this out in the open for us to read.

  2. Barry Says:

    Thanks so much for sharing this information it will be a great help me.

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