December 10 2012

Wheels of Progress Website Critique

woplogo

Wheels of Progress, a 501(C)3 organization, has a simple mission “to create affordable, accessible, supportive housing and transformative environments for people with physical disabilities.” One may not have guessed this noble cause from first impressions of its website. Here are a few suggestions to update and modernize, Wheels of Progress:

1. “Splash pages” or “splash screens” are antiquated, to put it gently. The animation is cute, but it would be more appropriate elsewhere.  The same goes with the Windows 95-esque pop-up as well.

2. Color schemes are very important to keep in mind when designing a website. Lime/neon green, black, and white may be excellent for visibility, but it instantly ages the site and is very harsh for those without visual impairment.

Even if the only change were a switch to a more “relaxed” shade of green, things would look slicker immediately.

cyclist3. Create a transparent background version of your logo for overlaying photos. A big, white block of a logo over an emotionally effective photograph of a wheelchair racer just loses some of the energy. You need that energy!

4. Change out the main homepage graphic (black/green, below) for a recent event photo. You have wonderful photographs on your events page, but they’re buried to the causal web surfer.

mainphotoCompliments go to the videos with thumbnails on the homepage, a clear and concise mission statement, and straightforward organization of all of the data and stories the organization wants to tell.

Are my suggestions accurate? What would you change about the Wheels of Progress website?

If you would like your website to be reviewed by a Global Site Plans, The GRID blogger, please submit here.

Credits: Images and data linked to sources.

Aascot Holt

Aascot Holt is an undergraduate at Eastern Washington University, pursuing a major in Urban and Regional Planning and a minor in Geography. She will graduate in the spring of 2013. She is from Stevenson, WA and currently lives in Spokane, WA in a brick 1936 kit house. She is most intrigued by small-city and small town planning, parks and recreation planning, long-range planning, and historic preservation. She hopes to continue her habit of being involved with many planning projects at a time, and fears being pigeonholed. Aascot maintains the “Being A Planning Student” Tumblr as well as her planning-centric blog, The Comprehensive. She is currently writing Cheney, WA’s entirely new comprehensive parks, recreation, and trails plan, completely pro bono. More can be learned about her endeavors via LinkedIn.

This entry was posted on Monday, December 10th, 2012 at 9:16 pm and is filed under Branding, Content, Housing, Internet Marketing, Social/Demographics, Technology, Urban Development/Real Estate, Website Design, Website Maintenance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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