An effective architecture company website can increase business and attract talented staff, which is why we’ve selected a few to illustrate how it SHOULD be done! We’ve selected these sites based on the following criteria: design, ease of use, copywriting, interactivity, use of technology, innovation and content.
Like any creative industry, architectural websites should convey the same level of design excellence that their buildings do. This is a good example of a simple, but stylish website that ties in with their elegant and quirky designs.
An effective website must be easy to navigate, and allow the user to get to the information they need quickly. This site has large tabs, simple graphics and a clear layout which makes it easy to find what you’re looking for – whether it’s only the telephone number or a specific project.
The text which accompanies images of your projects must be clear and simple to understand for a non-technical observer. Key details about where, how, and why the project succeeded are important to write about. Brooks + Scarpa go one step further with a PDF cutsheet for every project, allowing anyone to print or save.
A website that is memorable and unique, like architecture, can set it apart from the rest. Zaha Hadid’s website is in your face and brimming with routes to areas to explore. Including an archive of articles in the press projects an authoritative impression of an architectural practice. Even better, if you have books about the company’s work, add a link to where to buy it!
Do you have a favourite architecture company website?
Credits: Images and data linked to sources.