March 27 2012

The How-To’s of Building Your Email Marketing Contact List

Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an opt-in email marketing, also referred to as permission marketing, can be used to send ads and assists growing a business’ loyalty, trust, and brand awareness.

In order to start building your email marketing campaign, you must first choose a management system. GSP recommends MailChimp or ConstantContact. These management systems allow you to manage your email list while also enabling clients to “follow” your email marketing campaigns through social networking platforms such as Facebook and Twitter, thereby making your email marketing campaign a social marketing phenomena!

Capture FormBuilding your opt-in email marketing list is easy with a contact information capture form embedded on your company’s website, blog, or social network site. This type of form asks the reader to submit information such as their name, email address, phone number, or other information you might need for your marketing campaign such as age or income range. Global Site Plans suggests only asking for information that will be highly relevant to you and reminds you to respect your clients’ privacy.

It’s important to define the purpose of your email campaign. GSP recommends setting “out clear goals before sending the first email and let Global Site Plans know your aim so that we can assist you in building and shaping messages around those goals.” With this information GSP can help you target your audience even more by inserting triggers into the email. Triggers send out more specific information to a client who clicks on a certain link in your original email.

Monitoring your email marketing campaign’s results is a crucial element in the success of future campaigns. Global Site Plans analyzes email marketing results on a monthly basis to understand which campaigns were the most successful, resulting in the highest rate of readership and click-throughs. This is essential in perfecting your marketing campaigns as your business grows.

Email marketing campaigns are the modern design venue through which companies communicate with their clients and utilize online marketing.

What do you think is the best aspect of opt-in email marketing campaigns?

Credits: Image and data linked to sources.

Patricia Kent

Patricia Kent wrote for The GRID between October 2011 and October 2012. During this time she was a graduate student in Community & Regional Planning with a concentration in Latin American Studies at the University of New Mexico. She was also a recent transplant to Mammoth Lakes, CA. Her interests ranged from political theory and public policy to sustainable tourism. A strong advocate for participatory planning practices, her studies focused on community capacity building and economic development. She believed in fostering entrepreneurship in communities. Currently, Patricia is working on economic sustainability policies that benefit both the preservation of the Eastern Sierras as well as the ever-increasing tourist population.

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This entry was posted on Tuesday, March 27th, 2012 at 5:41 pm and is filed under Branding, Content, Internet Marketing, Website Design, Website Maintenance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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