Planning consultancies offer a wide range of advice on matters concerned with planning, development, and environmental issues which surround a building project. They are involved in a number of different types of projects, for example:
- Town centre improvements;
- Business parks;
- Smaller building works for companies.
In all of these projects it is important that the planning consultancy thinks carefully about what their business stands for, what is really significant for them, and what image they project. On the other hand, it is also essential to have the feedback of the affected people as their opinion may help the project. In this sense, social media offers a direct, cheap, and fast way to interact and assist the planning consultancy in forming their brand identity.
Social media is well represented in the above photo. It includes web-based and mobile based technologies, aimed at creating interactive dialogues between organizations, communities, and other interested individuals. In the photo there are several examples of social media platforms (websites).
These social media platforms can assist your urban planning consultancy firm in reaching a broader audience:
- Social Bookmarking: (Del.icio.us, Blinklist). Planning consultancies add the most important websites and/or blog posts.
- Social News: (Digg, Google Propeller, Reddit). Interact by voting for articles related to Urban Planning and commenting on them.
- Social Networking: (Facebook, Linkedin). They build communities and add friends, comment on profiles, join other groups, and have discussions.
- Social Photo and Video Sharing: (YouTube, Flickr, Slideshare). Planning consultancies use these to share photos or videos about their works and commenting on other user submissions.
- Publications: (Wikipedia, Wikia, WordPress, Blogpost). They offer the possibility for Urban Planners to add articles and edit existing articles.
- Microblogs: (Twitter). Urban planners use it to arrange chats that provide fast feedback and as a community building platform with people of shared interests.
- Mobile-based technology: (Mofuse). In order to create mobile content.
Once your planning consultancy has started using social media, it is essential to keep connected, conversing and networking. One must also be honest and consistent about the messages they are sending.
Do you use social media? How often? Do know any other social media platforms, used by urban planning consultancies, that we missed?
Credits: Images and data linked to sources.