December 15 2011

How Website Maintenance Affects Search Engine Optimization (SEO): A Guide for Urban Planners and Architects

Website maintenanceDesigning a website to use as advertisement to expand an urban planning sole-proprietorship or architecture company is a beneficial investment; however, simply having a customized website design and optimizing it for search engines cannot be expected to continually rank well.

If left undeveloped, you may lose the business your website initially produced; therefore, website maintenance is critical for urban planners and architects in gaining potential clients and continuing to attract current ones.

Content writing is an important factor in website maintenance. It includes creating or editing online text to inform the reader, and to promote or sell the company, product or services described on the website. Examples of content writing range from basic website writing, such as blogs, to press releases.

A major aspect of SEO are keywords and key phrases, which are specific words that describe the overall content within the website, and would appear first in the title section of the page. Continuous SEO content writing and editing typically experience higher rankings than stagnant websites. Additionally, new keywords should be researched before creating new content, which will provide visitors more ways to encounter your website based on the keywords they’ve entered in the search engine.

You may have higher search engine positions for more important or relevant keywords that are connected to your website; although, if you’re not receiving any traffic from these keywords or phrases, you may need to evaluate the keywords you use. The cause of this may be because keywords that once received high rankings may have decreased in ranking or no longer work, which makes sense since many websites are being added to the web every day resulting in a boundless chain of new and developing keywords.

Check out Global Site Plans to learn more about website maintenance and SEO, and the website maintenance packages offered for small-to-medium sized companies to get your business headed toward a smart direction.

Credit: Images and documents link to source.

Benjamin Ha

Benjamin Ha recently graduated as an Honors Scholar from New York University with a Bachelor’s in English and American Literature with a concentration in Creative Writing. Prior to Global Site Plans, Ben’s experiences revolved primarily around issues of public health. After realizing that the environment plays a critical role in the effects of public health, his interests gravitated toward understanding the interaction between the social and natural environment. In the near future, he hopes to pursue a Master’s in Environmental Science after obtaining a Global Sustainability Certification at UCLA. Ben is originally from the Bay Area in California, and now resides in Los Angeles.

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This entry was posted on Thursday, December 15th, 2011 at 8:37 am and is filed under Architecture, Content, Urban Planning and Design, Website Design, Website Maintenance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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