Comments on: City of Compton Community Redevelopment Agency Website Critique

By: Paul

Paul — Mon, 27 Jun 2011 00:41:50 +0000

This website reads as a contemporary site, that seems very approachable. A few critiques regarding the ‘Opportunities’ and ‘About Us’ pages. The projects listed in the opportunity page are thorough, but the renderings at the beginning of the page should include descriptions of what is happening in the image. Simply naming the views that the renderings are showing would help align with the project description.

For the ‘About Us’ page, the descriptions of the individual employees are wonderful, but appear a bit unapproachable. The large text may be preceded by a few bullet points, highlighting the individual’s achievements, background, and position. That way, a new visitor to the site can discern key information quicker.

Overall, very approachable.

By: Jordan

Jordan — Fri, 24 Jun 2011 23:46:23 +0000

I really like this website. The style used and content provided comes across as professional and well designed. I particularly like the new heading featuring the Compton golf course. All websites have room for improvement but, aside from the hierarchy in the drop down menus, this site seems to be complete and legible.

By: Ryan Champlin

Ryan Champlin — Thu, 23 Jun 2011 14:12:17 +0000

This is, indeed, a very interactive and attractive website! The ICSC header and prominence is very confusing, however. I don’t think it should be listed in the top menu at all but, instead, as a submenu item under “News.” If it remains in the top menu, it should at least be listed last or close to it. I think it would be even better if the “ICSC 2011 Las Vegas” blurb in the top righthand corner of the page held the link.

I am also a little concerned about the “grassy” image of the site. The first thing I thought of when I saw your homepage was, “Wow! Compton is becoming a golf resort.” Is Compton striving for more urbanity or more rurality? I would assume the answer is the former, in which case the images would more accurately portray edgy redevelopments and areas of the city that are on the up-swing. This would appeal both to youth (if that is what you are going for) and developers.

Finally, I am confused on Compton’s strategy for commercial redevelopment. The website touts your focus on Smart Growth, yet you have another segment promoting and encouraging the success of national chain and bix box stores. What about the local, small businesses? Of course, there needs to be a little of both, and I am sure there is in reality, but your website conveys that the little guy isn’t welcome.

Otherwise, it is a good site that has a lot of positives to build on. Cheers!