This designer has a very impressive portfolio of work; the projects reveal sensitivity to sustainability, scale, texture, and function. At present, I feel the FiELD9: architecture website does not do justice to the talents and passions of the designer. The “brand” FiELD9 is unique and innovative, and these suggestions are intended to support the needs of website users.
After reviewing FiELD9: architecture’s website design, I make the following general recommendations:
2. While the lower case “i” in FiELD makes a statement about your brand, one should consider using standard capitalization in your text body. Also one should think about a standardized format for naming projects that facilitates effortless browsing;
3. Establish a mission statement in the About section. Clients want to understand how you define FiELD9: architecture. How do you interpret sustainability? Carry this mission throughout your web marketing;
4. Consider simplifying the logo. It is very impressive, but the important thing is the message it sends. Does it say organic and innovative? What do you want it to say?;
5. Most importantly, formatting: Simplify, Justify and Classify.
Simplify – The header should be easy to navigate.
Pages should read: Home | About | Architecture | Graphic Design | Blog | Contact
Justify – Justify text. White space is a design element and should be used with purpose.
Classify – The individual Architecture project pages revealed a great use of technology, but finding a project was difficult. Pick one category for each project. What’s your priority: why you designed it, the type of structure, or whether it was actually built?
Architecture is about the user experience and so is website design. I hope these recommendations will help FiELD9 Architecture strike a balance between letting their amazing work speak for itself and narrating their values.
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Credits: Images linked to source.