Comments on: Rise and Fall of the Rubber Rouge: A Review of Greg Grandin’s “Fordlandia” http://www.globalsiteplans.com/uncategorized/rise-and-fall-of-the-rubber-rouge-a-review-of-greg-grandins-fordlandia/ Branding for Architecture, Engineering, Environmental Non-Profits, Landscape Architecture, & Urban Planning Companies Fri, 26 Jun 2015 02:21:58 +0000 hourly 1 By: Doug Poole http://www.globalsiteplans.com/uncategorized/rise-and-fall-of-the-rubber-rouge-a-review-of-greg-grandins-fordlandia/comment-page-1/#comment-47114 Tue, 23 Apr 2013 01:39:35 +0000 http://www.globalsiteplans.com/?p=21583#comment-47114 Jessica, interesting story. I think there are plenty of similar stories about individuals or companies or even governments creating their version of a great project or development, only to find later that a singular vision doesn’t always make for a successful community. I think of Levittown, or today’s extreme, Dubai. Great city planning is rare. Maybe Portland comes close.

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By: Jessica Yoon http://www.globalsiteplans.com/uncategorized/rise-and-fall-of-the-rubber-rouge-a-review-of-greg-grandins-fordlandia/comment-page-1/#comment-47080 Mon, 22 Apr 2013 15:40:39 +0000 http://www.globalsiteplans.com/?p=21583#comment-47080 Jeff – Fordlandia is indeed a real place that still physically exists today, although the Ford presence is no longer there and it is more akin to a ghost town. I guess they never saw reason to demolish the structures that were built. The book even included a photo of a woman who had grown up there and (I think) still lived in a house there.

I totally agree with both of you, it is about real dialogue and a social contract. I think in Ford’s mind he was a benevolent employer, giving the people along the Tapajos river good jobs, wages and a more virtuous way of living. Unfortunately, he didn’t make enough of an effort to understand the whole situation or gather any input in how to run Fordlandia.

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By: Jeff Jilek http://www.globalsiteplans.com/uncategorized/rise-and-fall-of-the-rubber-rouge-a-review-of-greg-grandins-fordlandia/comment-page-1/#comment-47029 Sun, 21 Apr 2013 22:54:38 +0000 http://www.globalsiteplans.com/?p=21583#comment-47029 Jessica, to begin, I am a former blogger of GSP and am a regular reader of posts on the website. That being said I will continue with my reply: I found your review of Fordlandia well-written. It peaked my interest. I am wondering if this is a real place at this point–I have never heard of Fordlandia or Henry Ford’s plans to build a rubber plant in the Amazon. Absolutely fascinating topic. I like the questions at the end as well. I believe virtuous societies can only be achieved through the Social Contract. In other words, only with everyone’s buy-in and mutual understanding can a society even begin to talk of virtue. Your brush upon extension of the invading culture into the Amazon basin is also a pressing one, especially in this age of globalization. Great work!

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By: Patricia Kent http://www.globalsiteplans.com/uncategorized/rise-and-fall-of-the-rubber-rouge-a-review-of-greg-grandins-fordlandia/comment-page-1/#comment-46742 Thu, 18 Apr 2013 18:16:22 +0000 http://www.globalsiteplans.com/?p=21583#comment-46742 Hi Jessica. Great review! I think that the most successful way for new ideas to become part of society is communication. Getting community members to come together and discuss options, practice theories, and learn from mistakes, creates the most sustainable new methodologies.

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