Cheap labour is good, but free labour is even better. With the emergence of ever evolving social media platforms, many of the world’s industries are formulating creatively inexpensive strategies for optimal gain. However, when it comes to the tourism industry, the utilisation of platforms like Instagram and Pinterest are either non existent or tepidly innovative. [...]
The economic recession has changed the job market dramatically. Rather than waiting idly for the resurgence of the architecture sector, design professionals should consider freelance blogging. Writing for The GRID provides value for future opportunities. From urban design related blogging opportunities with Grist and Planetizen, to media, news, and design correspondent positions in the NGO [...]
It is pretty well acknowledged that the Internet has changed the world, with easy, universal access to information and instant communication across the planet. But how has it impacted the daily life of an architect? Has it changed the way they work? And is the full potential of the Internet being utilised? Habits are changing. [...]
A “build it and forget it” method may not be the wisest of decisions for an urban planner when creating a website. It is a myth that a website can sustain itself after it’s developed. In fact, similar to your business, a website must be constantly maintained if you want it to continue to thrive. [...]
Blogs are today’s “black.” Nowadays, many companies are incorporating personalized websites as part of the businesses’ Public Relations strategy to reach out to new and potential clientele, or the general public. So it is important, more so within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, to maintain your website in [...]
A few weeks ago, I explored three avenues for social media marketing for urban planners and urban planning firms. The social media marketing steps discussed in that blog are just a handful of steps for an urban planning firm to promote themselves online. There are many different avenues a firm can take to promote itself [...]
Within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, attending to your website’s upkeep will help your business grow and continue to thrive. Clientele will most likely conduct research about your company prior to contacting you, and in today’s age, companies are always developing and maintaining websites to attract new and [...]
Are you an architecture student with a digital portfolio? Or an emerging professional seeking a client base? Or a designer with a growing architectural firm? If so, defining your brand and marketing your talents can be difficult. Fortunately, a free website review from Global Site Plans can help you build stronger industry distinction. Not quite convinced? Here [...]
Designing a website to use as advertisement to expand an urban planning sole-proprietorship or architecture company is a beneficial investment; however, simply having a customized website design and optimizing it for search engines cannot be expected to continually rank well. If left undeveloped, you may lose the business your website initially produced; therefore, website maintenance is [...]
Global Site Plans is happy to introduce Barrett Lane as Twitter Community Manager. Barrett Lane is a Social Media Correspondent for The Grid, and adds this position to his current responsibilities. In addition to managing the Global Site Plans Twitter community and blogging, Barrett is a Graduate Student studying Urban Planning and Design at the University of Pennsylvania. He holds a B.S. from [...]
One organization that is using new tools offered by companies like Global Site Plans to grow and build its advocacy campaigns is Next Aide.
Yes, the key to search engine ranking is content. Writing good, and even excellent content, is the key to being found on the internet. Your content needs to be unique, speak to your audience, and appeal to enough people. Overall, it needs to be useful enough for people to find your site. If your content [...]
Search engine optimizers remove barriers to the search engine rankings. There are several different strategies that search engine optimization or internet marketing can take, including increasing the number of back links, inbound links, and more. Strategies that you should never use are link farms, keyword stuffing, and article spinning. These types of strategies reduce the [...]
Search engine optimization concentrates on editing website and web page content and HTML code to increase the relevance to specific keywords or key phrases that describe the content within the website and webpage. These keywords of keyphrases first appear in the TITLE section of the page. The TITLE section is the heading that you read [...]
Global Site Plans can create a budget-conscious website utilizing template customization. The process includes choosing between numerous website template designs, choosing the one that is right for your company, and then customizing the template with your company text and images. This is especially cost-effective because it does not take time to create a custom-designed look [...]
Global Site Plans develops blog-integrated websites, utilizing the WordPress format. WordPress is one of the most popular blogging tools available. Many people do not know that WordPress is a powerful Content Management System (CMS) that can be used to build a blog, a website, or both – a blog-integrated website (The Global Site Plans website [...]
Global Site Plans develops content rich and visually appealing html website designs. HTML website design is especially useful when designing text-rich websites, supported by images. Such website design is particularly useful for environmental non-profits, architects, engineers, landscape architects, and urban planners who desire a site that is search engine friendly (Google, Yahoo!, etc.), rich in [...]
Global Site Plans develops creative and innovative flash design websites. Flash design is particularly useful when displaying numerous images, as would be in the case of architecture, engineering, landscape architecture, and urban planning sole proprietorships, companies, and graduate student portfolios. Flash utilizes vector based graphic presentation that can present images in a continuous movie-type format. [...]
While most urban planners and urban designers won’t be sought out by individuals, but rather business to business (B2B) because of the nature of their work, there are consultants who can benefit from advertising on the “good-ol’ Internet.” And, if you’re trying to discover ways to drive traffic to your urban planning or urban design [...]
When a potential client is searching for an engineer or engineering firm, they may find themselves sitting in front of the computer and Googling (Google.com) the following terms: “find a structural engineer,” “architectural engineer,” “civil engineering,” “civil engineer,” “civil engineer firm directory,” and/or “civil engineer firm.” And that’s the exact search I sat down to [...]
