In a global economy, where places are in tight competition for investors, companies, workforce, and tourists, creating a place brand has become a powerful tool. Cities like Paris, London, and New York have distinctive features that tell a story about their urbanity, history and lifestyle. These images are commonly created not by accident, but are [...]
A big Global Site Plans welcome to our newest Assistant Editor, Debra Hawryzki from Vancouver, British Columbia. Debra Hawryzki is a recent business graduate from the Beedie School of Business at Simon Fraser University, where she obtained a concentration in marketing and a publishing minor. Although she grew up in Nanaimo and Victoria, she considers [...]
Cheap labour is good, but free labour is even better. With the emergence of ever evolving social media platforms, many of the world’s industries are formulating creatively inexpensive strategies for optimal gain. However, when it comes to the tourism industry, the utilisation of platforms like Instagram and Pinterest are either non existent or tepidly innovative. [...]
June Mountain is located approximately 20 miles (31 kilometers) north of the town of Mammoth Lakes, California. Opened in 1961, the ski area provides the economic epicenter of June Lake, CA, a small, unincorporated community in Mono County. Unfortunately, on June 21, 2012, the day that the mountain was supposed to open for summer activities, [...]
Outdated, poorly maintained, and critically disconnected from the streetscape and RiverWalk, COBO Center was well on its way to becoming Detroit’s largest white elephant. At risk of losing its contract for the North American International Auto Show, State and local government leaders arrived at an arrangement regarding the Center’s management and modification. Under the control [...]
Your firm can use the popular professional networking site LinkedIn for much more than your standard Facebook ‘like’ page. Facebook is casual and is viewable by all whom may be interested in your firm. LinkedIn provides a professional atmosphere online with many specific tools and resources to help your business and employees. Here are four tips [...]
Everyone wants to recycle, but what would you do if it was mandatory? California Bill AB 341, directed by CalRecycle, will go into effect on July 1, 2012 and will require commercial recycling within California state limits. The Town of Mammoth Lakes is providing education and outreach in an effort to help the community adjust [...]
Zoning, the main form in which land use is regulated in the United States, is a controversial form of urban planning. Property owners do not like being told what they can and cannot do with their land and view use restrictions as a violation of their property rights. Those in favor of zoning view it [...]
Planning participation is a requirement in most American states, and many municipalities realize its power; a sense of ownership in the community for an initiative can be a determining factor in the success of any plan. To distribute and gather information to and from the community there are essentially three routes. Depending on the community [...]
Planning should be participatory; however, it’s often very difficult to get stakeholders to contribute to planning processes. Mail-in survey return rates are low, and more often than not, residents don’t want to sit through a Saturday morning design charette. Marketing online and social media platforms give urban planners and architects a set of contemporary tools [...]
What is crowdsourcing? For those uninitiated, the term essentially means problems or queries are broadcast publicly and everyone is invited to respond with solutions or ideas. Crowdsourcing itself is not a new concept. Municipalities and cities often looked to “focus groups” or town hall meetings to garner public opinion about city projects. However with the [...]
Chapter 9 is the section of the National Bankruptcy Code that provides for the reorganization of debt incurred by municipalities such as cities, towns, counties, and villages. The very first municipal bankruptcy was filed in the United States in 1934 during the Great Depression. While the provision has been around for 60 years, there have [...]
Search engine optimization (SEO) is crucial for the success of many websites. No matter how often you may tune your site for a better ranking with major search engines, it may still not be enough if the right keywords or keyphrases are not being selected. This is because search engines decide how relevant a site [...]
An internet search for “green living” in Turkey does not yield very many results. While environmental problems have been developing throughout history, the emergence of an environmental consciousness doesn’t happen overnight. In Turkey, the concept is still young, boasting both a developing field in environmentalism and a growing green industry. The National Environmental Action Plan [...]
Creating and maintaining a website is a complex task that involves making decisions regarding design, branding, marketing, and content. How much should website maintenance cost? The answer is that the price is variable and dependent on a number of factors. Mostly, this depends on what maintenance of your website will cover, the total number of [...]
Setting up an e-mail marketing campaign won’t take years or many board meetings. It’s simple to do, especially if you receive direction from a professional web marketing company to provide insight on e-mail campaign designs and e-mail marketing campaign packages. For example, one company Global Site Plans gains expertise from is MailChimp, which is a [...]
Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an [...]
According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for [...]
Blogs are today’s “black.” Nowadays, many companies are incorporating personalized websites as part of the businesses’ Public Relations strategy to reach out to new and potential clientele, or the general public. So it is important, more so within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, to maintain your website in [...]
Times are hard. There are very few places in the world unaffected by the economic downturn. And nowhere has this impact been felt more harshly than the construction industry, which has left a generation of architecture graduates trapped in limbo, struggling to get a foothold in the industry. In the United Kingdom the Royal Institute [...]
