American Legacy Tours – located at 1218 Vine Street in Cincinnati’s historic Over the Rhine (OTR) – has continued to gain popularity, media attention and distinction since their opening in 2008. The company, founded by a small group of friends, offers a diverse range of engaging walking tours through Cincinnati Heritage, legend and folklore. These [...]
Vancouver, British Columbia can only be described as picturesque; mountain framed and seaside, the city begs to be photographed and experienced by tourists and locals alike. Along with the gorgeous scenery and temperate climate has arisen a high demand for real estate in the downtown peninsula, which has gradually resulted in a real lack of [...]
Your firm can use the popular professional networking site LinkedIn for much more than your standard Facebook ‘like’ page. Facebook is casual and is viewable by all whom may be interested in your firm. LinkedIn provides a professional atmosphere online with many specific tools and resources to help your business and employees. Here are four tips [...]
Planning should be participatory; however, it’s often very difficult to get stakeholders to contribute to planning processes. Mail-in survey return rates are low, and more often than not, residents don’t want to sit through a Saturday morning design charette. Marketing online and social media platforms give urban planners and architects a set of contemporary tools [...]
What is crowdsourcing? For those uninitiated, the term essentially means problems or queries are broadcast publicly and everyone is invited to respond with solutions or ideas. Crowdsourcing itself is not a new concept. Municipalities and cities often looked to “focus groups” or town hall meetings to garner public opinion about city projects. However with the [...]
As my 6-month internship with Global Site Plans coasts to a gentle close this week, I find myself in a much different place than when I began blogging for the GRID in October 2011. In the beginning, I was a recent college grad still clinging to my Cornell days by hanging around Ithaca, New York [...]
An internet search for “green living” in Turkey does not yield very many results. While environmental problems have been developing throughout history, the emergence of an environmental consciousness doesn’t happen overnight. In Turkey, the concept is still young, boasting both a developing field in environmentalism and a growing green industry. The National Environmental Action Plan [...]
It is pretty well acknowledged that the Internet has changed the world, with easy, universal access to information and instant communication across the planet. But how has it impacted the daily life of an architect? Has it changed the way they work? And is the full potential of the Internet being utilised? Habits are changing. [...]
Social media is changing the way we live, work, and play. Our networks are larger, our interests broader, and our opportunities more abundant than ever before. Thanks to this dynamic, digital infrastructure, Detroit, Michigan is making a comeback and gaining esteem as a city of possibility. The new direction is small and sustainable. There is a [...]
Setting up an e-mail marketing campaign won’t take years or many board meetings. It’s simple to do, especially if you receive direction from a professional web marketing company to provide insight on e-mail campaign designs and e-mail marketing campaign packages. For example, one company Global Site Plans gains expertise from is MailChimp, which is a [...]
Having a website is essential in today’s web-driven world. Many businesses use their websites to help drive sales, leads, and advertisements. Environmental design, urban planning, and architecture businesses can benefit from websites as well. In a previous blog about promoting your business online, I constantly mentioned creating a website first and foremost. Online advertising is usually [...]
Being environmentally cognizant has become the new way of thinking in terms of developing a profitable business. In the contemporary eco-conscious world, businesses are working toward incorporating environmentally friendly procedures into their production. Even practicing eco-friendly techniques or associating an eco-friendly logo design to your company may make the difference between financial profit and loss. [...]
An ad banner advertisement is a form of advertising on the Internet, typically composed of an image that is linked to your company’s website. Banners are a unique form of advertising in which a company usually pays a fee based on the amount of traffic that the ad generates, or cost per click (CPC). The [...]
A few weeks ago, I explored three avenues for social media marketing for urban planners and urban planning firms. The social media marketing steps discussed in that blog are just a handful of steps for an urban planning firm to promote themselves online. There are many different avenues a firm can take to promote itself [...]
Are you an architecture student with a digital portfolio? Or an emerging professional seeking a client base? Or a designer with a growing architectural firm? If so, defining your brand and marketing your talents can be difficult. Fortunately, a free website review from Global Site Plans can help you build stronger industry distinction. Not quite convinced? Here [...]
Social media marketing has become a buzzword this decade. Every business seems to be hiring social media marketers now. Which social media network would be the most appropriate for a certain organization? This mini guide is meant to be a starting point for planners’ and architects’ research into social media marketing. Planning professionals should always [...]
As of October 31, 2011, we are living in a world of 7 billion people. The working population is around half of that. So, theoretically there are somewhere around 3.5 billion people looking for employment. These people all must compete with one another. In the wake of the recent economic meltdown, they have to compete [...]
This designer has a very impressive portfolio of work; the projects reveal sensitivity to sustainability, scale, texture, and function. At present, I feel the FiELD9: architecture website does not do justice to the talents and passions of the designer. The “brand” FiELD9 is unique and innovative, and these suggestions are intended to support the needs [...]
Two weeks ago, I discussed the various ways that urban planners and firms use social media to reach out and interact with public audiences (i.e. Facebook and Twitter). While using these platforms is a good way of creating a base and engaging with users, knowing how to use these methods correctly and in the right [...]
Global Site Plans is offering a 6-month to 1-year internship opportunity for contributing bloggers for topics related to business, marketing, design (website, graphic, and print), internet marketing, and content strategy. If you are a student with a passion and talent for writing about any of the aforementioned topics, then Global Site Plans wants you as a contributing blogger. We [...]
