April 05 2012

How to Use E-mail Marketing for Your Urban Planning Business

Email MarketingSetting up an e-mail marketing campaign won’t take years or many board meetings. It’s simple to do, especially if you receive direction from a professional web marketing company to provide insight on e-mail campaign designs and e-mail marketing campaign packages.

For example, one company Global Site Plans gains expertise from is MailChimp, which is a great platform because it is highly integrated with social networks, including Facebook and Twitter.

Here are some reasons why you should pursue e-mail marketing:

  • Increases web traffic:

Unlike regular mail marketing campaigns, e-mail marketing will draw in more traffic because we are living in a world that is immensely driven by technology, where e-marketing and technology-assisted communication is now the preferred means.

  • Cheap and environmentally-friendly:

Instead of creating regular mail, that would most likely be thrown away anyway, you also wouldn’t have to pay for printing and postage to contact customers.

  • Fast:

Composing e-mails and editing them may take some time, but sending your campaign happens instantly.

  • Keeps customers updated:

Sending weekly or monthly e-mails about specials and/or business updates is one great way to entice customers to come back. An even smarter method may be to include a simple and small coupon for the client to earn a discount from your company’s services.

There is a spectrum of methods to sophisticatedly utilize e-mail marketing, such as including a discount in an e-mail or adding a trigger to e-mails, which allows you to narrow your client’s interests to target future e-mail marketing campaigns.

The fundamentals of e-mail marketing consists of building a list of people who want to hear from your business, by which you can assume that these consumers want to receive the material you are sending. However, keep in mind that a business must quickly find that safe zone between acceptable marketing practices and spamming your e-mail contacts in order to increase the success of your e-mail marketing campaigns.

What are some methods to quickly find this “safe zone?”

Credits: All images and data linked to sources.

Benjamin Ha

Benjamin Ha recently graduated as an Honors Scholar from New York University with a Bachelor’s in English and American Literature with a concentration in Creative Writing. Prior to Global Site Plans, Ben’s experiences revolved primarily around issues of public health. After realizing that the environment plays a critical role in the effects of public health, his interests gravitated toward understanding the interaction between the social and natural environment. In the near future, he hopes to pursue a Master’s in Environmental Science after obtaining a Global Sustainability Certification at UCLA. Ben is originally from the Bay Area in California, and now resides in Los Angeles.

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This entry was posted on Thursday, April 5th, 2012 at 7:38 am and is filed under Content, Internet Marketing, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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