SEARCH ENGINE OPTIMIZATION (SEO) FOR ARCHITECTS, ENGINEERS, ENVIRONMENTAL NON-PROFITS, LANDSCAPE ARCHITECTS, URBAN PLANNERS, SOLE-PROPRIETORSHIPS, AND SMALL-TO-MEDIUM SIZED BUSINESSES

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via “natural,” “free,” “editorial,” “organic,” or un-paid search engine results.  The earlier or higher on the web page search engine results, and more frequently a site appears in the search engine results, the more visitors your site will receive as a direct result of the search engine. There are different search engine results, including image search, local search, video search, news search, industry-specific vertical search, and more.  All of these search engine results develop your websites’ internet presence.

THE IMPORTANCE OF KEYWORDS AND KEY PHRASES IN SEARCH ENGINE OPTIMIZATION

Search engine optimization concentrates on editing website and web page content and HTML code to increase the relevance to specific keywords or key phrases that describe the content within the website and webpage. These keywords of keyphrases first appear in the TITLE section of the page.  The TITLE section is the heading that you read at the very top of any web page, within a website, that you visit. If you haven’t noticed it before, take a peek at any of the Global Site Plans’ pages.  In fact, look at the top of this page now. After the TITLE section, the keywords and key phrases then appear in the META description section where the page is described accurately (don’t mislead people here) by repeating these keywords and keyphrases.  You should also include keywords and key phrases that describe your company’s’ architecture, engineering, environmental non-profit, landscape architecture, and urban planning firms’ services.  Each page, after the home page, should include its own unique keywords and keyphrases that are relevant to that web page.  This will insure maximum search engine optimization.  The most search engine friendly types of website design include HTML website design, WordPress website design, and template customization website design.

WHAT A SEARCH ENGINE OPTIMIZER IS AND SHOULD NEVER BE

Search engine optimizers also remove barriers to the search engine rankings.  There are several different strategies that search engine optimization or internet marketing can take, including increasing the number of back links, inbound links, and more.  Strategies that you should never use are link farms, keyword stuffing, and article spinning. These types of strategies reduce the relevance and user-experience of search engines.  In fact, search engines search for sites that use link farms, keyword stuffing, and article spinning in order to remove them from their search engine results. Beware; you and your company want to be visible – not invisible.

THERE ARE NO SHORTCUTS TO SEARCH ENGINE RANKING OR SEARCH ENGINE OPTIMIZATION

If you’re looking for a shortcut on search engine ranking or search engine optimization, I’m sorry to say that there isn’t one.  Ranking high within search engines takes time and patience. You and your company will need to do some hard work when it comes to your sites’ content.

RANK IN SEARCH ENGINES FASTER BY WRITING CONSISTENT AND GOOD WEBSITE CONTENT

Yes, the key to search engine ranking is content.  Writing good, and even excellent content, is the key to being found on the internet. Your content needs to be unique, speak to your audience, and appeal to enough people.  Overall, it needs to be useful enough for people to find your site.  If your content does not matter to anyone, no one will ever search for those keywords, you will not be found in the search engines, and thus – those internet users will never find your company. Furthermore, good content brings return visitors.  And if you have return visitors, they just might link to your website. That means more inbound links for you and higher search engine rankings for your website.  Also, if you get a link from a company that is highly ranked, that is even more beneficial for your company.  Your search engine rankings will increase just by association.  The more credible inbound links to highly respected sites, the higher your website will rank.  Fresh and good content brings back your website visitors.  By adding new content regularly, you are providing a reason for your visitors to return.  Search engine “robots,” as they are called, also visit your site more often when your website is updated consistently.  This means that any new content that you provide will be found on the internet faster.

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