AD BANNER AND BANNER ADVERTISEMENTS FOR ARCHITECTS, ENGINEERS, ENVIRONMENTAL NON-PROFITS, LANDSCAPE ARCHITECTS, URBAN PLANNERS, SOLE-PROPRIETORSHIPS, AND SMALL-TO-MEDIUM SIZED COMPANIES

An Ad Banner, also known as Banner Ad, is a form of advertising on the internet.  This type of online advertising is intended to attract traffic to your website through paid advertising. The ad banner design usually utilizes an image such as a GIF, JPEG, PNG, and either JavaScript, Shockwave, or Flash software in order to incorporate animation, sound, or video to maximize the functionality of the advertisement – drawing more eyes and more clickthroughs to your company website.

These images, the paid advertisement, is placed on web pages that have interesting and similar content to what your services offer. The advertiser pays for every visitor who clicks on the image advertisement that leads to your website, often called cost per click (CPC).  You can generate business leads through ad banner design and banner ad advertising, and Global Site Plans can help.

There are several benefits to using ad banners and banner ad advertising for your sole-proprietorship, small, or medium-sized architecture, engineering, environmental non-profit, landscape architecture, or urban planning company.  These benefits include cost-effectiveness, establishing your company brand, targeting specific audiences and niches, no need for a brick and mortar physical location to gather business leads, and you can track your results and adjust your campaigns based upon responsiveness. Banner ads offer real-time control that allow you and your company to modify the banner ad, landing page text, or consumer target in order to increase or fine-tune the advertisement response rate.  With banner ads, you have immediate feedback that enables you and your company to alter marketing, as needed.

Individuals surfing the internet have a short attention span, therefore, it is crucial to capture their attention with an advertisement that will move the user to action.

Finally, Global Site Plans considers the following two important items when designing banner ads:

1.   The design must be distinctive, to be noticed among other Internet ads.

2.   The design must be appealing, to entice the internet user to click on the advertisement.

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