March 27 2012

You Get What You Pay For: Pricing Among Custom Static and Interactive Banner Advertisements

According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful.Banner Ad Placement

Global Site Plans specializes in branding and content services for web marketing, and as I’ve mentioned in previous blogs, ad banner advertisements are a crucial element in your company’s marketing portfolio. With GSPs internet marketing services, your architecture, engineering, or planning firm can increase your click-through rate and traffic to your website, giving you more leads and potential clients.

Banner ads must move the user to action, made possible through “interactive” banner ads. There are many benefits that come with choosing an interactive banner advertisement over a static one. For example, interactive banner advertisements can utilize animation, built from a series of still images, which are displayed in rapid succession. Static advertisements can only show still images. Interactive ads can also show more than one message to the viewer, as opposed to static ads which can only portray one message or call to action per ad.

Interactive flash banners are an excellent way to keep your file size small, enhancing download time, while increasing the number of frames that are played. Flash banner ads can provide intricate animations that attract Internet users to watch, learn about your company, and click! A flash banner ad can contain interactive programming such as survey questions and/or sounds.

In general, animation within a banner requires more planning and production work than a static banner. While an interactive ad may cost more upfront, your company is more likely to increase its click-through rate, and ultimate leads, with an interactive ad that shows eye-catching animation and provides multiple calls to action, capturing a wider range of your target audience.

Internet users have short attention spans, therefore, an interactive ad banner is the best tool to catch their interest. What other Internet marketing tools provide interesting ways to catch web surfers’ attentions?

Credits: Images and data linked to sources.

Patricia Kent

Patricia Kent wrote for The GRID between October 2011 and October 2012. During this time she was a graduate student in Community & Regional Planning with a concentration in Latin American Studies at the University of New Mexico. She was also a recent transplant to Mammoth Lakes, CA. Her interests ranged from political theory and public policy to sustainable tourism. A strong advocate for participatory planning practices, her studies focused on community capacity building and economic development. She believed in fostering entrepreneurship in communities. Currently, Patricia is working on economic sustainability policies that benefit both the preservation of the Eastern Sierras as well as the ever-increasing tourist population.

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This entry was posted on Tuesday, March 27th, 2012 at 4:02 pm and is filed under Branding, Content, Environmental Design, Internet Marketing, Website Design, Website Maintenance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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