February 07 2011

Why is Logo Design Important for Your Company?

Sloppy and ineffective marketing is the cause of half of all businesses failures within their first few years, this includes forgoing logo design.  If you are a sole proprietorship or small business that is waiting until a few clients come your way until you begin the process of designing a logo and/or marketing materials, here are some very important items to consider.

1. You need to create the quickest possible route to your company’s success

Creating a unique logo will add to your company’s visibility and credibility, two items that will help your business grow and achieve success.

2. Your company will appear unstable

When your company starts and is developing its image, starting with one logo and then changing a few months later or even one year later to another logo, will create confusion for your clients.  They may begin to wonder if your company changed owners.  Overall, it can lead to the appearance of your company being unstable.

3. Your company will look amateurish

If you’re trying to make your architecture, engineering, environmental non-profit, landscape architecture, or urban planning firm the obvious choice for your clients, when compared to your competitors, using a logo that was not professionally designed – or no logo at all – will make your company look unprofessional.  It could lend the idea that your company cannot perform to or meet the standards that your client is seeking.  Therefore, professional logo design is essential in grabbing your potential clients’ attention and portraying professionalism.

4. Your company will look unrefined

If your company does not have a “look and feel” that will attract your clients – especially in the environmental design field where design matters – it can make it appear as though your company doesn’t really matter to you.  Potential clients may get the impression that you do not care how your company presents itself, which might lend the idea that your work may be of poor quality.

So while putting off logo design and development may seem cost-effective for an architecture, engineering, environmental non-profit, landscape architecture, or urban planning start-up, it could result in your start-up never getting off the ground.  In turn, neglecting the time to have a professional design logo created could lead to your business folding when it would otherwise succeed.

Ask yourself if you can afford not to invest in professional logo design?

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. You can find Renée blogging about featured environmental design firms, providing free website critiques, local events in Istanbul, Turkey, plus helping you achieve industry distinction through innovative discussions. Renée currently lives in Istanbul, Turkey; adding to the list of places she has traveled and lived.

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This entry was posted on Monday, February 7th, 2011 at 6:32 pm and is filed under Architecture, Branding, Engineering, Environmental Design, Environmental Non-Profit, Landscape Architecture, Renée van Staveren, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


3 Responses to “Why is Logo Design Important for Your Company?”

  1. Trey Faubel Says:

    Very neat post.Much thanks again.

  2. Geoffrey Hempe Says:

    I think this is a real great article.Thanks Again. Awesome.

  3. Stefan Pohl Says:

    Good post thanks for the info I’m going to link to this on my facebook page so my follower see this, I’ll be back soon keep up the good work.

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