March 26 2012

What is Website Maintenance?

Routine website maintenance must be performed in order to effectively communicate your company's image and information to potential customers.

A website is a critical component of any business, large or small. In fact, websites may play an even more critical role in the growth of a small business that may have less marketing resources than a larger company. However, the existence of a website for your business is not enough to ensure its growth. Like a car or a home, routine maintenance must be performed in order to ensure that your site is functioning properly and providing potential customers with accurate information. Your website serves as the face of your company because most customers will visit it before contacting you. If they are greeted with broken links and inaccurate information, chances are they will take their business elsewhere.

Below are a few examples of activities that are performed as part of routine website maintenance:

  • Update information about your company, staff, or new promotions;
  • Add new pages or content;
  • Fix bugs or check for broken links;
  • Changing coding or wording.

Website maintenance is an extremely important tool for encouraging the growth of environmental non-profits, engineering, urban planning, architecture, and urban design firms.  A well-functioning website allows your company to expand your consumer base and educate potential customers about the services your company provides. In allowing a much larger audience to be reached, a well-functioning website generates consumer interest, expands your customer base, and yields revenue.

A well-functioning website is as critical to the success of a business as business card design or print advertising.  However, investing in your website to the level that you spend on your telephone and business cards will produce more positive results than these and other traditional forms of marketing combined.

How has a well-functioning website helped your business to expand?

Credits: Image and document linked to sources.

Christine Camilleri

Christine Devon Camilleri blogged for the GRID from October 2011 to May 2012. She is a Graduate student studying City and Regional Planning at Pratt Institute in Brooklyn, New York. She also holds a B.S. in Human Development from Cornell University. She has lived in New York City for the majority of her life, and currently resides in Brooklyn, N.Y. Prior to joining Global Site Plans she worked as a grassroots political organizer. She is especially interested in New York City’s post-industrial waterfronts and the implications of participatory planning processes for community development initiatives.

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This entry was posted on Monday, March 26th, 2012 at 5:12 pm and is filed under Architecture, Branding, Content, Engineering, Environmental Design, Environmental Non-Profit, Internet Marketing, Urban Planning and Design, Website Design, Website Maintenance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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