A website is a critical component of any business, large or small. In fact, websites may play an even more critical role in the growth of a small business that may have less marketing resources than a larger company. However, the existence of a website for your business is not enough to ensure its growth. Like a car or a home, routine maintenance must be performed in order to ensure that your site is functioning properly and providing potential customers with accurate information. Your website serves as the face of your company because most customers will visit it before contacting you. If they are greeted with broken links and inaccurate information, chances are they will take their business elsewhere.
Below are a few examples of activities that are performed as part of routine website maintenance:
- Update information about your company, staff, or new promotions;
- Add new pages or content;
- Fix bugs or check for broken links;
- Changing coding or wording.
Website maintenance is an extremely important tool for encouraging the growth of environmental non-profits, engineering, urban planning, architecture, and urban design firms. A well-functioning website allows your company to expand your consumer base and educate potential customers about the services your company provides. In allowing a much larger audience to be reached, a well-functioning website generates consumer interest, expands your customer base, and yields revenue.
A well-functioning website is as critical to the success of a business as business card design or print advertising. However, investing in your website to the level that you spend on your telephone and business cards will produce more positive results than these and other traditional forms of marketing combined.
How has a well-functioning website helped your business to expand?
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