April 18 2011

What a Search Engine Optimizer Is And Should Never Be

Search engine optimizers remove barriers to the search engine rankings.  There are several different strategies that search engine optimization or internet marketing can take, including increasing the number of back links, inbound links, and more.  Strategies that you should never use are link farms, keyword stuffing, and article spinning.  These types of strategies reduce the relevance and user-experience of search engines.  In fact, search engines search for sites that use link farms, keyword stuffing, and article spinning in order to remove them from their search engine results. Beware; you and your company want to be visible – not invisible.

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. You can find Renée blogging about featured environmental design firms, providing free website critiques, local events in Istanbul, Turkey, plus helping you achieve industry distinction through innovative discussions. Renée currently lives in Istanbul, Turkey; adding to the list of places she has traveled and lived.

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This entry was posted on Monday, April 18th, 2011 at 6:37 pm and is filed under Architecture, Engineering, Environmental Design, Environmental Non-Profit, Internet Marketing, Landscape Architecture, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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