Thus far, I have covered how amateur logo design can lead to many mistakes and how logo design by a specially qualified professional can ensure a logo’s success. To sum it up, urban planners should not risk being too cheap and quick with their logo designs, lest their firms or agencies look unprofessional. They should consult logo design professionals with the right expertise and equipment in order to make their logos stand out from the rest. Here are some examples of urban planning logos that have significant impact and potential:
● Livable Rochester (Minnesota): A non-profit group, has one predominant colour (black). There are, however, some weaknesses. One weakness is an excess of tag lines, the bottom one being much smaller than the one right above, and in italics and with quotation marks. Also, as many as five symbols are laid side by side on the top, a somewhat overwhelming amount of information to communicate;
● The City Plan for Fort Collins, Colorado: The symbol on the left, from the 1990s, is more effective at what it is trying to convey (i.e. a grid divided by a river). The weakness is that the logo is a little small and the text is in a dense, old-fashioned, and non-unique font;
● New Town Planning Services in Kelowna, British Columbia: A more stylish example that conveys its purpose and audience by saying its professions (architecture and urban planning) under the name “New Town.” The only weakness is that upon seeing the image on top, the viewer cannot immediately identify the image’s meaning;
● The Master Plan for River North, a revitalized neighbourhood in San Antonio, Texas: An excellently designed logo, shows a river in the foreground and downtown San Antonio (near the neighbourhood) in the background. The only text is “River North;”
● Ramsay Planning Inc., outside Toronto, Ontario: Another simple and effective logo, with the right balance of colours and font size, which shows a building with some trees.
Which of these logos do you think is the most effective in displaying what the business does?
Credits: Images and data linked to sources.