November 19 2013

Gourmet Mobile Food Truck Markets Abuzz in San Francisco

The trucks are parked, the crowd is hungry and the aroma is intoxicating. Welcome to Off the Grid, not to be confused with The Grid. The San Francisco Bay Area is fortunate enough to host twenty-three weekly markets, comprised of 150 mobile food vendors that feed foodies from far and wide decadent dishes that service every taste bud.

Off The Grid Truck, San Francisco

The “mobile food extravaganza,” as they are referred to on their Facebook page, was founded in June 2010. I experienced my first Off The Grid market in August 2012, four blocks away from UC Berkeley’s campus. While the food may have caught my attention, it was the occasion that kept me coming back. Meeting up with friends while sampling new menus over live music in the middle of the street had an allure I could not resist.

Markets pop up in various spots around the Bay Area: whether that be a suburban neighborhood, an alleyway, the historic Fort Mason Center or in front of San Francisco City Hall. The trucks bring large numbers of people to areas they may have not ventured to otherwise, while consumers taste gourmet food that was once unknown to them. And yes, I do mean gourmet.

Bacon Bacon, San Francisco, Off the Grid

Off the Grid relies primarily on social media marketing for their publicity. Follow them on Twitter or Facebook to stay updated with the menus. If you’re in an urban area, chances are there’s a market nearby.

The success of Off the Grid is a sign that the food service industry is changing. I don’t think my parents would have ever defined lunch as standing in a line of twenty people clamoring for Filipino burritos served out of an automobile. Yet that’s what I do on a regular basis, and it’s delicious.

The Crowd, San Francisco, Off the Grid, Food Truck

It’s all part of the urban experience: sharing space, mobility, community building and opportunity. San Francisco vendors are now encouraged to start a mobile business. There’s even an instruction manual that teaches you how to open your own food truck.

We’re always moving in the city – in and out of our apartment, to the office, down the street and back. Why can’t we let our food do the same?

Credits: Images by Robert Poole. Data linked to sources.

Rob Poole

Rob Poole graduated from UC Berkeley with a degree in Anthropology and a minor in City and Regional Planning. He grew up in San Diego, but now resides in San Francisco. He currently works at a non-profit organization in San Francisco that advocates for new housing development for all income levels in the City. He also interns with Streetsblog San Francisco. Rob plans to pursue a career that promotes civic engagement in cities and improves the public process for local governments.

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This entry was posted on Tuesday, November 19th, 2013 at 9:01 am and is filed under Community/Economic Development, Robert Poole, Social/Demographics, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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