May 03 2012

The Importance of Keyword and Keyphrases in Search Engine Optimization

Keywords and Keyphrases in Search Engine OptimizationSearch engine optimization (SEO) is crucial for the success of many websites. No matter how often you may tune your site for a better ranking with major search engines, it may still not be enough if the right keywords or keyphrases are not being selected.

This is because search engines decide how relevant a site is for a web search query.

So whether it’s within the field of architecture, engineering, environmental non-profit, landscape architecture or urban planning, one of the first steps in marketing a successful website is to first know what audience you want to target and how you want to reach out to them

Truly grasping onto your company’s fundamentals and mission can narrow the focus on which keywords and keyphrases you should target.

Chasing a good search engine ranking and deciding which words to rank well in is called keyword analysis. A good website for this process is: http://adwords.google.com/select/KeywordToolExternal.

Keywords and phrases are first found in the page title of any website content, then more should be found on each following webpage. The selection of keywords and phrases should accurately describe the specific qualities and content of your site. And, even though generic keywords would typically be searched more, ranking with generic key phrases may often bring high return on traffic; however, you may not get relevant traffic if you select the wrong keywords.

Additionally, it may be wise to place unique and relevant key phrases on each page, but it does not mean to use your entire selection of keywords on every webpage because an overuse of them can damage your rankings.

The importance of keywords and keyphrases in SEO is only one of many aspects of website maintenance. Maintaining your website requires a lot of time and attention, but can lead to a profitable outcome. That’s why companies, including Global Site Plans, offer content services and website maintenance packages to happily assist with the development and success of your company.

To learn how website maintenance affects SEO, check out my previous blog for The GRID.

Credits: All images and data linked to sources.

Benjamin Ha

Benjamin Ha recently graduated as an Honors Scholar from New York University with a Bachelor’s in English and American Literature with a concentration in Creative Writing. Prior to Global Site Plans, Ben’s experiences revolved primarily around issues of public health. After realizing that the environment plays a critical role in the effects of public health, his interests gravitated toward understanding the interaction between the social and natural environment. In the near future, he hopes to pursue a Master’s in Environmental Science after obtaining a Global Sustainability Certification at UCLA. Ben is originally from the Bay Area in California, and now resides in Los Angeles.

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This entry was posted on Thursday, May 3rd, 2012 at 3:24 pm and is filed under Architecture, Content, Engineering, Environment, Environmental Design, Environmental Non-Profit, Landscape Architecture, Technology, Urban Planning and Design, Website Design, Website Maintenance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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