February 23 2012

Sustainable Graphic Design: What to do with Ink and Other Printer Cartridges

Ink CartridgesBeing environmentally cognizant has become the new way of thinking in terms of developing a profitable business.

In the contemporary eco-conscious world, businesses are working toward incorporating environmentally friendly procedures into their production. Even practicing eco-friendly techniques or associating an eco-friendly logo design to your company may make the difference between financial profit and loss.

The quickest and most effective way to let your clients know your business is environmentally friendly is by adhering to the rules yourself, such as using an eco-friendly printer for marketing materials like brochure design or business cards.

Companies, such as GreenerPrinter whose mission is “to demonstrate that a manufacturing business can operate in harmony with the planet while providing a sustainable environment,” invest in state-of-the-art equipment to minimize waste and optimize efficiency in the printing process.

Eco-friendly materials have also come a long way from simple recycled paper. So rather than relying on color printing to captivate new clientele, why not turn to graphic design to include a visually appealing logo as part of the advertisement?

Many printing shops also provide paper made from recycled and/or natural material, such as banana plants, coffee and even rocks. There are even soy and vegetable-based ink available.

Here are the facts about ink cartridges, according to the Benefits of Recycling:

  • It takes 3 lbs of resources, including energy, to make a new ink cartridge;
  • An average inkjet cartridge uses 3.5 oz of oil in its production;
  • It takes 1,000 years for one cartridge to decompose;
  • And, remanufactured or recycled cartridges are just as good as new ones.

Wouldn’t you hope that environmentally friendly organizations, particularly within the field of environmental design, would practice what they preach?

If so, then get a head start by finding an authorized retail location, such as HP and Best Buy, to recycle your company’s empty ink cartridges. You can even go online to order a free pre-paid envelope or collection box to ship the empty cartridges directly to HP. Did you know that some places even pay for your empty printer cartridges?

Credit: Images and data linked to sources.

Benjamin Ha

Benjamin Ha recently graduated as an Honors Scholar from New York University with a Bachelor’s in English and American Literature with a concentration in Creative Writing. Prior to Global Site Plans, Ben’s experiences revolved primarily around issues of public health. After realizing that the environment plays a critical role in the effects of public health, his interests gravitated toward understanding the interaction between the social and natural environment. In the near future, he hopes to pursue a Master’s in Environmental Science after obtaining a Global Sustainability Certification at UCLA. Ben is originally from the Bay Area in California, and now resides in Los Angeles.

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This entry was posted on Thursday, February 23rd, 2012 at 6:28 pm and is filed under Branding, Environmental Design, Environmental Non-Profit, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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