Yes, the key to search engine ranking is content. Writing good, and even excellent content, is the key to being found on the internet. Your content needs to be unique, speak to your audience, and appeal to enough people. Overall, it needs to be useful enough for people to find your site. If your content does not matter to anyone, no one will ever search for those keywords, you will not be found in the search engines, and thus – those internet users will never find your company.
Furthermore, good content brings return visitors. And if you have return visitors, they just might link to your website. That means more inbound links for you and higher search engine rankings for your website. Also, if you get a link from a company that is highly ranked, that is even more beneficial for your company. Your search engine rankings will increase just by association. The more credible inbound links to highly respected sites, the higher your website will rank. Fresh and good content brings back your website visitors. By adding new content regularly, you are providing a reason for your visitors to return. Search engine “robots,” as they are called, also visit your site more often when your website is updated consistently. This means that any new content that you provide will be found on the internet faster.