February 22 2013

User’s Guide To Changing Urban Design With Instagram

What if visual media could change the urban design industry? What if the main player wasn’t a person or a group, but was a university in Nottingham, England? The possibility is more tangible than one might think. Coupled with the school’s award winning buildings and sustainable designs, Instagram could be used to market the school’s beauty and thus attract designers and future designers worldwide.

Jubilee Campus Nottingham University

Preface: Why it’s Important

My previous article on Instagram noted the heightened correlation between visual content and online interaction. As the world becomes smaller in terms of globalisation and connectivity, collaboration becomes a giant need for growing industries. Sustainability is a vital issue for every country.

Intro: How it Works

With content provided, followers will interact depending on discussion titles and content. For example, questions that lead to discussion, trivia points, and the overall grandeur of said visual content: “What eco-materials should we use?”

Step 1: Build a Visual Catalogue

The more beautiful and relevant the content, the more interaction will form. More importantly, the consistency of pictures is a crucial factor to the role you will play on Instagram.

Jubilee Campus Nottingham University

Step 2: Utilise SEO’s

SEO’s continue to play an increasingly vital role in social media and branding. Utilising the correct SEO’s will give the University of Nottingham a reach stretching beyond Instagram.

Step 3: Decide Purpose (Recruitment/Challenges)

A strategy must be formed for the account. Recruiting could be the general purpose, or creating a platform for discussion leading to followers finding more about the school’s programme.

Step 3a: Allow Users to Decide Purpose (Forum/Discussion/Collaboration)

The beauty of social media is its flexibility to evolve and change from its initial use. The same can be said about users and their followers. Collaboration can be stimulated by handing the reins over to users to lead discussions.

Step 4: Be Active and Creative

Nottingham University must focus on delivering an experience and offering that engages urban designers and supports learning and discussion.

Once you have nurtured the community, you have essentially developed a platform and forum for urban design. In what other ways could visual media change the landscape of urban design?

Credits: Images and data linked to sources.

Michael Jenkins

An Oakland, California native, Michael Jenkins is a recent post graduate from the University of Nottingham Business School with a Masters in Business Administration. Jenkins’ interest in urban regeneration and town planning sprouted during a visit to China. It was there that Michael met with firms that combined business consulting with innovative urban designs stimulating economic growth. He believes economic development can be generated through the connections between city council, local business, and education as he saw modeled in China. Currently residing in Nottingham, England, Michael spots similarities between Nottingham and Oakland, as well as opportunities for development and growth. He aims to bring transformational solutions for city improvement. Michael's areas of focus lay within town planning, urban regeneration, and human capital. During his off time, Michael enjoys backpacking, outdoor adventures, vinyasa yoga, and completing items off his bucket list. For more, follow him on twitter @ClaudeMJenkins

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This entry was posted on Friday, February 22nd, 2013 at 9:01 am and is filed under Architecture, Landscape Architecture, Technology, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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