January 25 2013

The Intriguing Case Of Nottingham Tourism and Instagram

Robin Hood of Nottingham Crowdsourcing via Instagram

Cheap labour is good, but free labour is even better. With the emergence of ever evolving social media platforms, many of the world’s industries are formulating creatively inexpensive strategies for optimal gain. However, when it comes to the tourism industry, the utilisation of platforms like Instagram and Pinterest are either non existent or tepidly innovative.

While Nottingham’s tourism industry is no twin to London or New York, it does boast a healthy industry. However, there is room for improvement. At the present, Nottingham’s Tourism Department, Nottinghamshire Experience, currently utilises traditional methods of tourism marketing, such as print advertising. Today, the tourism industry’s current method of marketing is overshadowed by the influence of social media as FaceBook, Twitter, and Tumblr lead the charge.

By The Numbers:

What exactly do these numbers mean? Simply, travelers’ destinations are greatly influenced by social media content (i.e. pictures and video). Humans are visual, which is why they interact with image based content more than any other social media content.

Follow The ‘Leader’

The Philippines’ department of tourism, in 2012, launched a campaign to boost tourism by embracing social media. The department encouraged residents and tourists to post pictures, on FaceBook, attached with personal ads. The implementation of this campaign realised a 16% increase in tourism, which consquently highlighted dire infastructure issues needing to be addressed.

Nottingham Minster Crowdsourcing Tourism

Highlights of Nottingham on Instagram:

By replicating this online marketing strategy, Nottingham and cities like it, can encourage visitors, residents, and students to capture and globalize the city’s greatest urban designs and customs. In turn, this can shift perceptions of Nottingham as a top destination, not only in the United Kingdom, but in the world.

Credits: Images by Michael Jenkins. Data linked to sources.

Michael Jenkins

An Oakland, California native, Michael Jenkins is a recent post graduate from the University of Nottingham Business School with a Masters in Business Administration. Jenkins’ interest in urban regeneration and town planning sprouted during a visit to China. It was there that Michael met with firms that combined business consulting with innovative urban designs stimulating economic growth. He believes economic development can be generated through the connections between city council, local business, and education as he saw modeled in China. Currently residing in Nottingham, England, Michael spots similarities between Nottingham and Oakland, as well as opportunities for development and growth. He aims to bring transformational solutions for city improvement. Michael's areas of focus lay within town planning, urban regeneration, and human capital. During his off time, Michael enjoys backpacking, outdoor adventures, vinyasa yoga, and completing items off his bucket list. For more, follow him on twitter @ClaudeMJenkins

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This entry was posted on Friday, January 25th, 2013 at 9:00 am and is filed under Architecture, Government/Politics, History/Preservation, Infrastructure, Internet Marketing, Landscape Architecture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


5 Responses to “The Intriguing Case Of Nottingham Tourism and Instagram”

  1. Greg Goodwin Says:

    Good job Michael. You sound like a real writer. I can tell its you but your style has grown. This might be your real gift – writing articles instead of music (lol). Really, it is pretty good.

  2. Michael Jenkins Says:

    Thanks Greg! Yes I really enjoy writing about these types of topics and issues. Takes me back to the conversations we’ve held about cities in America. Hope you get a chance to read the next one. And music was and is my real gift, just a gift under the bed.

  3. Jorge Preciado Says:

    Well Done, very informative. Although it could be nice to know the figures for latin american countries and their relationship with social media. Also, I read that you are a China fanatic since our trip to that marvelous country, have you ever thought about the impact of the massive media/internet firewall that the chinese population lives under and its relationship with the chinese economic development? That could be a good point to develop a new article, now that you are into it. Congrats!! and greetings my friend.

  4. Michael Jenkins Says:

    I will have to check that information out. It would be nice to see what Latin America is doing to handle tourism in these times. However, my task is to research and report on our beloved Nottingham.

    As far as China, Instagram is not blocked by the government. When we were there I posted a picture and then had it posted to my FaceBook page, which was interesting. I have a few followers from China on Instagram. But remember, there development is much more dire in the rural areas (like the village we stayed in near the GW). The migrant workers wont be using social media or even have access to technology, so you present a situation that calls for innovative thinking.

  5. These Boots are Made for Walking, and so is This City: 4 Benefits of a Walkable City | The GRID | Global Site Plans Says:

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