Within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, attending to your website’s upkeep will help your business grow and continue to thrive.
Clientele will most likely conduct research about your company prior to contacting you, and in today’s age, companies are always developing and maintaining websites to attract new and return clientele, as well as promote, expand, and market their growing business.
Examples of website maintenance include:
- Strengthening or adding new information about your company and staff;
- Updating or changing any necessary content, such as dates, events or prices;
- Developing and keeping page layouts fresh and captivating;
- Researching or creating new graphics or images to display;
- Creating new content to enhance search engine optimization (SEO) through blogs, articles, and/or press releases;
- Addressing website issues, such as broken navigations, missing pages or distorted graphics in certain browsers.
There are numerous easy ways to maintain a website, some of which include investing in website maintenance packages, which may cost less than hiring a full-time employee to manage a website. For smaller businesses, one person may suffice to attend to these issues; however, more than one person should be taken into consideration for medium to larger companies.
The main concern is to designate at least one person to address website issues because a website with less mistakes or accidental errors makes the company more credible and professional.
However, a website is not the only aspect businesses should focus on especially in today’s generation of technology and social media.
In fact, many businesses are turning to social networks, including Facebook, LinkedIn and Twitter, as a form of marketing their business and its promotions. Updating these individual accounts on a daily, even hourly, basis now fall under the category of today’s website maintenance.
Under the “PACKAGES” tab, be sure to check out the website maintenance packages that Global Site Plans offers. And if you haven’t already, visit my previous blog for The GRID to learn how website maintenance affects SEO.
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