April 11 2011

Importance of Keywords and Key Phrases in Search Engine Optimization (SEO)

Search engine optimization concentrates on editing website and web page content and HTML code to increase the relevance to specific keywords or key phrases that describe the content within the website and webpage. These keywords of keyphrases first appear in the TITLE section of the page. The TITLE section is the heading that you read at the very top of any web page, within a website, that you visit. If you haven’t noticed it before, take a peek at any of the Global Site Plans’ pages. In fact, look at the top of this page now.

After the TITLE section, the keywords and key phrases then appear in the META description section where the page is described accurately (don’t mislead people here) by repeating these keywords and keyphrases. You should also include keywords and key phrases that describe your company’s’ architecture, engineering, environmental non-profit, landscape architecture, and urban planning firms’ services. Each page, after the home page, should include its own unique keywords and keyphrases that are relevant to that web page. This will insure maximum search engine optimization. The most search engine friendly types of website design include HTML website design, WordPress website design, and template customization website design.

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. In June 2014 Renée moved from Istanbul, Turkey, where she'd lived for four years, to return to the beautiful city of San Francisco. She is now a Manager at the Urban Land Institute's San Francisco District Council. You can find her at one of their many events, so pop in and say hello.

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This entry was posted on Monday, April 11th, 2011 at 6:33 pm and is filed under Architecture, Engineering, Environmental Design, Environmental Non-Profit, Internet Marketing, Landscape Architecture, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Importance of Keywords and Key Phrases in Search Engine Optimization (SEO)”

  1. Dave Collado Says:

    What you are talking about is something called Search Engine Relevancy – when things like your Title tags, Meta description, Keywords and the like match up with a searcher search query, the higher your chances of getting amongst the top rankings – learn more about it here http://goo.gl/fb/INqXN

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