Search engine optimization concentrates on editing website and web page content and HTML code to increase the relevance to specific keywords or key phrases that describe the content within the website and webpage. These keywords of keyphrases first appear in the TITLE section of the page. The TITLE section is the heading that you read at the very top of any web page, within a website, that you visit. If you haven’t noticed it before, take a peek at any of the Global Site Plans’ pages. In fact, look at the top of this page now.
After the TITLE section, the keywords and key phrases then appear in the META description section where the page is described accurately (don’t mislead people here) by repeating these keywords and keyphrases. You should also include keywords and key phrases that describe your company’s’ architecture, engineering, environmental non-profit, landscape architecture, and urban planning firms’ services. Each page, after the home page, should include its own unique keywords and keyphrases that are relevant to that web page. This will insure maximum search engine optimization. The most search engine friendly types of website design include HTML website design, WordPress website design, and template customization website design.