February 14 2011

Considerations in the Logo Design Process

Now That you Decided to Create a Logo, What Should Your Company Consider in your Logo Design Process?

There are two basic questions you should be able to answer before starting the logo design process.

1. What does your company represent?

This question, “What does your company represent?” should address your company’s goals, values, current, and future business.  Where does your company want to be in five, ten, fifteen years (you get the idea)? Discovering what your company offers and promises your audience is important.  Here are some questions you can ask yourself before starting the logo design process.

  • What is your company’s business and purpose?
  • What are your marketing objectives and why does your company want a new or redesigned logo?
  • What are your company’s current goals?
  • What are your company’s long-term goals? What is the plan for 5 years, 10 years, 15 years, 20 years time?
  • Who are your company’s main competitors (this is important in discovering their brand)?
  • What is the culture of your company? Are there certain behaviors that make your company different from competitors?
  • Leaving economics behind, what is your company’s mission?

2. Who is your audience?

Because Global Site Plans specializes in logo design for architects, engineers, environmental non-profits, landscape architects, and urban planners, we know who you audience is – consumers of environmental design and so much more.  But if you’re able to be specific regarding your audience, whether it’s public or private sector, residential or commercial, sustainability-focused, industrial, etc., then we will be able to serve you better during the logo design process.

  • Who is your company’s audience? What? When? Where? Why?
  • Is your company attempting to gain a new audience?
  • How does the audience currently view your company?
  • How does your company want the audience to see the new brand/logo design?
  • What response should the target audience have to your company’s logo?

Answering these questions prior to beginning the logo design process will help Global Site Plans develop your new or redeveloped logo and brand identity.  Once these questions are answered then we can both move onto colors, type, imagery, and symbolism – the fun design part.

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. You can find Renée blogging about featured environmental design firms, providing free website critiques, local events in Istanbul, Turkey, plus helping you achieve industry distinction through innovative discussions. Renée currently lives in Istanbul, Turkey; adding to the list of places she has traveled and lived.

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This entry was posted on Monday, February 14th, 2011 at 6:39 pm and is filed under Architecture, Branding, Engineering, Environmental Design, Environmental Non-Profit, Landscape Architecture, Renée van Staveren, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses to “Considerations in the Logo Design Process”

  1. Jonathan Says:

    Wonderful write, trendy site theme, stick to the good work

  2. Andrew A. Sailer Says:

    I am sure you’ve been told this prior to, but damn you have a very good web site! I am jealous and hope I can produce something as nice as you. I am sure you might have been told that ahead of, but seriously lol. Nice job and I’ll surely be again once again.

  3. Cheap Logo Design Says:

    Good work GSP.I am really appreciate you to doing this great job.

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