September 03 2014

Bordeaux, France to Host Mobility Challenge During European Mobility Week

The tram system of Bordeaux, FranceThe 4th Mobility Challenge will be held on September 18th in the French region of Aquitaine. The goal of this event is to encourage employees to use sustainable forms of transportation to go to work. The urban areas of Bordeaux and Pau will take advantage of the opportunity to promote public transportation by offering a 7-day public transportation pass to employees who sign up for the challenge.

In 2013, 136 businesses and more than 3,370 employees traveled 94,629 kilometers in a sustainable fashion, including public transportation, bicycles, walking, and carpooling. The 4th annual occurrence of the event is promising to do even better since 146 businesses have already registered for the Mobility Challenge taking place on September 18, 2014 during the middle of European Mobility Week (from September 16th to 22nd).

An Event from Aquitaine

This event is organized by the Mobility Club, which is co-directed by the Environment and Energy Management Agency (ADEME), the Urban Community of Bordeaux (CUB), and the Chamber of Commerce and Industry of Bordeaux, in association with the communities of Bayonne, Pau, Agen, and Lacq-Orthez.

What is its aim? To encourage, for at least a day, a maximum amount of businesses and workers to choose to walk, ride a bike, carpool, or take public transportation to go to their place of employment – or even telecommute.Pedestrians on a busy street in downtown Bordeaux, France

Sustainable Incentives

To participate, all it takes is for a business to sign up on the event’s site, then employees give information about their means of transportation as well as the distance traveled on the day of the challenge. In order to encourage the greatest numbers of employees to abandon their cars, the urban communities of Bordeaux and Pau are offering public transportation to all of those registered for the challenge during the entirety of European Mobility Week. At the end, the businesses that have the most employees participate will receive a prize during a ceremony set for October 14th.

During the 3rd year of the challenge, 34% of workers changed their means of transportation during the day of the Mobility Challenge. 45% used public transportation, 25% took their bike, 18% walked, 13% carpooled, 3% used several of these modes of transportation, and 2% telecommuted. Today, 80% of workers go to their place of work by car.

Do you think that encouraging participants to change their transportation choices for one day is enough to influence them to reconsider their habits?

Original article, originally published in French, here.

Credits: Images and data linked to sources.

Marcus Khoury

Marcus Khoury is a recent graduate of the University of California Los Angeles, where he obtained a B.A. in French & Francophone Studies. Aside from his native Michigan, Marcus has lived in several states, in addition to France and Chile. Owing to his experiences with a variety of cultures, languages, and environments, he has always been keenly interested in how the exchange of ideas between different cities, regions, and countries helps to shape both physical and cultural landscapes. His linguistic background, in addition to his interest in the diversity of international urban environments and experiences, has led Marcus to fill the position of French Language Translator at The Grid, where he will be translating and presenting French language material involving environmental design.

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This entry was posted on Wednesday, September 3rd, 2014 at 9:44 am and is filed under Community/Economic Development, Government/Politics, Social/Demographics, Transportation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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