October 02 2013

Quadrilateral of Fashion: Milan’s Planning Design Shapes its Economic Districts

Often called the ‘design heart’ of Italy, Milan is a city that provides a cultural and economical diversity which is reflected in the urban planning and layout of its districts, as well as in the events that take place during the year.

Area of Quadrilatero della Moda, Milan, Italy

Quadrilatero della Moda, also called Via Monte Napoleone, represents Milan’s fashion district, a high-class shopping area in the center of the city, and headquarters of the world’s major fashion house boutiques. It is located in the South part of of Porta Nuova, and its name ‘quadrilateral of fashion’ describes the footprint of its borders formed by Via MontenapoleoneVia ManzoniVia della Spiga, and Corso Venezia.

In a city with a strong cultural and historic background like Milan, the urban design seems to embrace the economic structure of the area. As a fashion center, the area of Montenapoleone is characterized by a strong architectural layout. The street has buildings from the first part of the nineteenth century, such as Palazzo Melzi di Cusano and the Palazzo Gavazzi. This part of the city traces the Roman city walls built by Emperor Maximian, and later rebuilt in Neoclassical manner.

Stores in Quadrilatero della Moda, Milan,Italy

The design of  the area highlights the importance of its economic structure. It became one of the leading streets in international fashion after World War II, and is the equivalent to Paris‘ Rue du Faubourg-Saint-Honoré and London‘s Bond Street or Oxford Street.

Looking at the organization of a city, is it possible to distinguish economic districts according to their planning design?

Credits: Images by Alexandra Serbana. Data linked to sources.

Alexandra Serbana

Because of her strong background in Urban Planning and Design, from her bachelor’s at “Ion Mincu” University of Architecture and Urbanism, in Bucharest, Romania, Alexandra decided to pursue planning from the perspective of policy and decision-making. She is passionate about traveling and experimenting with new cities, and moved to Milan, Italy where she is currently pursuing a Master of Science in Urban Planning, Policy, and Design at Politecnico di Milano. The experience of working and living in the multicultural city of Milan has sparked her interest in the reaction of urban places to new real-estate developments, as well as conflict resolution for urban design projects that reorganize urban city life. She hopes to make an improvement on the way cities deal with physical urban changes and their effect on the quality of social and environmental life.

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This entry was posted on Wednesday, October 2nd, 2013 at 9:27 am and is filed under Architecture, Urban Development/Real Estate, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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