March 14 2011

4 Questions your Company Should Ask Themselves About Brochure Design

1. Who are your readers?

The readers of your brochures will ultimately determine the success of your brochure.  If your brochure, and its design, does not speak to its audience, it will have no chance at fulfilling its purpose.  Is your brochure design and printing aimed at new clients, long-standing clients, or potential clients?  Who are these people and what do they desire, need, have?  You might want to consult with others within your company to answer these questions fully.

2. What is your company’s purpose?

Are you and your company wanting to inform your audience of a new service you are now providing? Or maybe you want to educate prospects on the benefits of choosing your company versus your competition?  Whatever the purpose, it should be defined prior to the brochure design process.  A strong and clear message will come out of a clearly stated purpose. When shaping your text for the brochure, consistently keep your purpose in mind.

3. What is your company’s design style?

If your company already has a standard design style via logo design, business card design, and other graphic design, Global Site Plans will remain true to your style.  Fonts will be chosen that are appropriate as well as readable.  The same goes for your company colors, graphics, and even the tone of written copy, which Global Site Plans would be happy to edit.  All brochure design decision need to flow together to create a brochure design that is appealing, interesting, easy to skim and read, and clear with its message.

4. What is your preferred layout?

Once you and your company have created the text and found example graphics for your brochure design, you will need to decide how to lay out the content.  Global Site Plans will provide you examples of previous layouts and it is helpful to provide examples of ones that you particularly like stylistically.  We will support you in choosing a brochure size and fold that works for your message, and organize the content into a readable layout.  Global Site Plans will also ensure that there is plenty of space for the margins and around the text and graphics so that your brochure design does not appear crowded.  If there is too much on one page, it will confuse the reader as to where to start, resulting in a brochure that is tossed in the bin, instead of read.

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. In June 2014 Renée moved from Istanbul, Turkey, where she'd lived for four years, to return to the beautiful city of San Francisco. She is now a Manager at the Urban Land Institute's San Francisco District Council. You can find her at one of their many events, so pop in and say hello.

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This entry was posted on Monday, March 14th, 2011 at 6:57 pm and is filed under Architecture, Branding, Engineering, Environmental Design, Environmental Non-Profit, Landscape Architecture, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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