March 28 2011

2 Myths of Social Media and Social Networking for Small Businesses

Myth #1: Sole-Proprietorships, Small, or Medium-Sized Companies Don’t Need Social Media

Sole-proprietorships, small companies, and medium-sized companies can benefit from using social media and social networking to create a buzz and branding, just like large corporations.  Social media and social networking should be an integral part of any sole-proprietorship, small, or medium-sized business and marketing plan.  With very little cost, and with a little patience, your company can use social media to boost its appearance online.  In turn, creating more business opportunities.

Myth #2: Business to Business Marketing Doesn’t Work with Social Media

Does your architecture, engineering, environmental non-profit, landscape architecture, or urban planning firm work directly with other businesses, in either the private or public sectors?  Then, you may have heard that social media or social networking is not the ideal place for business-to-business marketing.  This could not be further from the truth.  Social networking sites such as Twitter, Facebook, and Linkedin are excellent resources for architects, engineers, environmental non-profits, landscape architects, and urban planners to sell and promote their services to other businesses.

Renée van Staveren

Renée van Staveren is the Founder of Global Site Plans. She holds a M.S. in Urban and Regional Planning from California State Polytechnic University, Pomona. She also holds a B.S. in Sustainable Community Development from Prescott College. Prior to establishing Global Site Plans and The Grid, Renée van Staveren was an Assistant Planner for A-M-M-A Transit Planning and the Program Director for Planet Green. In June 2014 Renée moved from Istanbul, Turkey, where she'd lived for four years, to return to the beautiful city of San Francisco. She is now a Manager at the Urban Land Institute's San Francisco District Council. You can find her at one of their many events, so pop in and say hello.

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This entry was posted on Monday, March 28th, 2011 at 7:14 pm and is filed under Architecture, Engineering, Environmental Design, Environmental Non-Profit, Internet Marketing, Landscape Architecture, Urban Planning and Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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