In October 2011, I began my internship writing for The Grid. I had always been interested in the potential that social media can provide as a platform for discussions about urban planning and design. Aside from this, I did not quite know what to expect from the experience. Six months later, I am leaving my blogging position at Global [...]
Search engine optimization (SEO) is crucial for the success of many websites. No matter how often you may tune your site for a better ranking with major search engines, it may still not be enough if the right keywords or keyphrases are not being selected. This is because search engines decide how relevant a site [...]
It is pretty well acknowledged that the Internet has changed the world, with easy, universal access to information and instant communication across the planet. But how has it impacted the daily life of an architect? Has it changed the way they work? And is the full potential of the Internet being utilised? Habits are changing. [...]
Creating and maintaining a website is a complex task that involves making decisions regarding design, branding, marketing, and content. How much should website maintenance cost? The answer is that the price is variable and dependent on a number of factors. Mostly, this depends on what maintenance of your website will cover, the total number of [...]
Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an [...]
According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for [...]
A website is a critical component of any business, large or small. In fact, websites may play an even more critical role in the growth of a small business that may have less marketing resources than a larger company. However, the existence of a website for your business is not enough to ensure its growth. Like [...]
A “build it and forget it” method may not be the wisest of decisions for an urban planner when creating a website. It is a myth that a website can sustain itself after it’s developed. In fact, similar to your business, a website must be constantly maintained if you want it to continue to thrive. [...]
When I was first asked one year ago to write for The Grid, I was nervous, yet excited to be part of a new voice for design on the web. As I became more comfortable with the position and began to write more regularly, I have been able to use my column to inspire and [...]
Blogs are today’s “black.” Nowadays, many companies are incorporating personalized websites as part of the businesses’ Public Relations strategy to reach out to new and potential clientele, or the general public. So it is important, more so within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, to maintain your website in [...]
