Archive for the ‘Internet Marketing’ Category

May 28 2012

History of Social Media in Urban Planning

May 28th, 2012Posted by 

Public participation in urban planning has been transformed by web and mobile-based social media technologies.  From simply informing citizens about a new proposal or plan to actively seeking out citizen suggestions and feedback, social media has changed the way urban planners approach public participation. Planners are always looking for new techniques and tools to engage […]

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May 10 2012

From Green Thumb to White House: University of Massachusetts Permaculture Makes Big Strides

May 10th, 2012Posted by 

College lawns are not just for Frisbees anymore. The UMass Permaculture Initiative snagged top honors at the White House Campus Champions of Change Challenge this March 2012, beating out 1,400 applicants and 15 finalists in a social media voting campaign. The project, founded in October 2010, is just one of many efforts in a growing […]

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May 04 2012

Laura Paterson: Saying Goodbye to Global Site Plans and the Grid

May 4th, 2012Posted by 

For my final post, I’d like to thank everyone for reading my blogs over the last six months, I hope they brought a new and Scottish perspective to Global Site Plans; I certainly enjoyed writing about issues I care about.  Many thanks to Global Site Plans and especially Renée van Staveren for giving me this […]

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April 27 2012

Final Thoughts: A Farewell to Everyone at The GRID and Global Site Plans

April 27th, 2012Posted by 

As my 6-month internship with Global Site Plans coasts to a gentle close this week, I find myself in a much different place than when I began blogging for the GRID in October 2011. In the beginning, I was a recent college grad still clinging to my Cornell days by hanging around Ithaca, New York […]

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April 24 2012

Yesilist: The Greenopia of Turkey

April 24th, 2012Posted by 

An internet search for “green living” in Turkey does not yield very many results. While environmental problems have been developing throughout history, the emergence of an environmental consciousness doesn’t happen overnight. In Turkey, the concept is still young, boasting both a developing field in environmentalism and a growing green industry. The National Environmental Action Plan […]

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April 20 2012

Why is Minimalist Website Design Popular for Architecture Firms?

April 20th, 2012Posted by 

If your style of architecture is simple, with minimal fuss – it probably makes good business sense to apply this approach to your web presence too.  The minimalist trend in website design is a reflection of the trends in architecture – elegant and sophisticated, but not extroverted.  The art of translating a three dimensional style […]

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April 12 2012

How Important is the Internet to Architecture and Architects?

April 12th, 2012Posted by 

It is pretty well acknowledged that the Internet has changed the world, with easy, universal access to information and instant communication across the planet. But how has it impacted the daily life of an architect? Has it changed the way they work? And is the full potential of the Internet being utilised? Habits are changing. […]

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April 12 2012

Social Media Networks Contribute to Detroit, Michigan’s Transformation

April 12th, 2012Posted by 

Social media is changing the way we live, work, and play. Our networks are larger, our interests broader, and our opportunities more abundant than ever before. Thanks to this dynamic, digital infrastructure, Detroit, Michigan is making a comeback and gaining esteem as a city of possibility. The new direction is small and sustainable. There is a […]

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April 09 2012

How Much Should Website Maintenance Cost?

April 9th, 2012Posted by 

Creating and maintaining a website is a complex task that involves making decisions regarding design, branding, marketing, and content. How much should website maintenance cost? The answer is that the price is variable and dependent on a number of factors. Mostly, this depends on what maintenance of your website will cover, the total number of […]

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April 06 2012

Top Architecture Company Websites

April 6th, 2012Posted by 

An effective architecture company website can increase business and attract talented staff, which is why we’ve selected a few to illustrate how it SHOULD be done! We’ve selected these sites based on the following criteria: design, ease of use, copywriting, interactivity, use of technology, innovation and content. Rem Koolhaas, OMA Like any creative industry, architectural […]

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April 05 2012

How to Use E-mail Marketing for Your Urban Planning Business

April 5th, 2012Posted by 

Setting up an e-mail marketing campaign won’t take years or many board meetings. It’s simple to do, especially if you receive direction from a professional web marketing company to provide insight on e-mail campaign designs and e-mail marketing campaign packages. For example, one company Global Site Plans gains expertise from is MailChimp, which is a […]

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March 27 2012

The How-To’s of Building Your Email Marketing Contact List

March 27th, 2012Posted by 

Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an […]

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March 27 2012

You Get What You Pay For: Pricing Among Custom Static and Interactive Banner Advertisements

March 27th, 2012Posted by 

According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for […]

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March 26 2012

What is Website Maintenance?

March 26th, 2012Posted by 

A website is a critical component of any business, large or small. In fact, websites may play an even more critical role in the growth of a small business that may have less marketing resources than a larger company. However, the existence of a website for your business is not enough to ensure its growth. Like […]

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March 23 2012

Best Architecture Resource and News Websites

March 23rd, 2012Posted by 

Architecture, like any creative medium, is constantly changing, so it can be challenging to stay on top of the latest trends and keep up-to-date with the latest industry news.  We’ve compiled the top architecture websites to help you stay informed! ArchDaily.com ArchDaily was founded in 2008 with the mission of delivering the most complete information […]

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February 29 2012

The Benefits of a Website for Planning and Design Businesses

February 29th, 2012Posted by 

Having a website is essential in today’s web-driven world. Many businesses use their websites to help drive sales, leads, and advertisements. Environmental design, urban planning, and architecture businesses can benefit from websites as well. In a previous blog about promoting your business online, I constantly mentioned creating a website first and foremost. Online advertising is usually […]

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February 24 2012

Components of Successful Architecture Website Design

February 24th, 2012Posted by 

Architecture is a highly visual and creative discipline, so how your work is presented – with prominent, large images is key to selling your company.  A gallery slideshow means clients don’t have to click on to the next image.  Before and after images of a project are strong adverts for the power of your services. News […]

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February 16 2012

5 Tips to Designing an Appealing Banner Advertisement

February 16th, 2012Posted by 

An ad banner advertisement is a form of advertising on the Internet, typically composed of an image that is linked to your company’s website. Banners are a unique form of advertising in which a company usually pays a fee based on the amount of traffic that the ad generates, or cost per click (CPC). The […]

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February 15 2012

Steps and Tools to Promote Urban Planning Firms Online

February 15th, 2012Posted by 

A few weeks ago, I explored three avenues for social media marketing for urban planners and urban planning firms. The social media marketing steps discussed in that blog are just a handful of steps for an urban planning firm to promote themselves online. There are many different avenues a firm can take to promote itself […]

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January 25 2012

Hub Istanbul: Social Innovation through Placemaking, Coworking

January 25th, 2012Posted by 

If you had an empty warehouse and a pen and paper, what infinite uses would you create? Art space; meeting or event space; a library; a cafeteria or cafe; an acoustic or sound room; a gaming room; a gallery; yoga or meditation space; or a multi-purpose work space? The only limitation is your imagination. Your […]

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