If your style of architecture is simple, with minimal fuss – it probably makes good business sense to apply this approach to your web presence too. The minimalist trend in website design is a reflection of the trends in architecture – elegant and sophisticated, but not extroverted. The art of translating a three dimensional style [...]
It is pretty well acknowledged that the Internet has changed the world, with easy, universal access to information and instant communication across the planet. But how has it impacted the daily life of an architect? Has it changed the way they work? And is the full potential of the Internet being utilised? Habits are changing. [...]
Social media is changing the way we live, work, and play. Our networks are larger, our interests broader, and our opportunities more abundant than ever before. Thanks to this dynamic, digital infrastructure, Detroit, Michigan is making a comeback and gaining esteem as a city of possibility. The new direction is small and sustainable. There is a [...]
Creating and maintaining a website is a complex task that involves making decisions regarding design, branding, marketing, and content. How much should website maintenance cost? The answer is that the price is variable and dependent on a number of factors. Mostly, this depends on what maintenance of your website will cover, the total number of [...]
An effective architecture company website can increase business and attract talented staff, which is why we’ve selected a few to illustrate how it SHOULD be done! We’ve selected these sites based on the following criteria: design, ease of use, copywriting, interactivity, use of technology, innovation and content. Rem Koolhaas, OMA Like any creative industry, architectural [...]
Setting up an e-mail marketing campaign won’t take years or many board meetings. It’s simple to do, especially if you receive direction from a professional web marketing company to provide insight on e-mail campaign designs and e-mail marketing campaign packages. For example, one company Global Site Plans gains expertise from is MailChimp, which is a [...]
Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an [...]
According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for [...]
A website is a critical component of any business, large or small. In fact, websites may play an even more critical role in the growth of a small business that may have less marketing resources than a larger company. However, the existence of a website for your business is not enough to ensure its growth. Like [...]
Architecture, like any creative medium, is constantly changing, so it can be challenging to stay on top of the latest trends and keep up-to-date with the latest industry news. We’ve compiled the top architecture websites to help you stay informed! ArchDaily.com ArchDaily was founded in 2008 with the mission of delivering the most complete information [...]
Having a website is essential in today’s web-driven world. Many businesses use their websites to help drive sales, leads, and advertisements. Environmental design, urban planning, and architecture businesses can benefit from websites as well. In a previous blog about promoting your business online, I constantly mentioned creating a website first and foremost. Online advertising is usually [...]
Architecture is a highly visual and creative discipline, so how your work is presented – with prominent, large images is key to selling your company. A gallery slideshow means clients don’t have to click on to the next image. Before and after images of a project are strong adverts for the power of your services. News [...]
An ad banner advertisement is a form of advertising on the Internet, typically composed of an image that is linked to your company’s website. Banners are a unique form of advertising in which a company usually pays a fee based on the amount of traffic that the ad generates, or cost per click (CPC). The [...]
A few weeks ago, I explored three avenues for social media marketing for urban planners and urban planning firms. The social media marketing steps discussed in that blog are just a handful of steps for an urban planning firm to promote themselves online. There are many different avenues a firm can take to promote itself [...]
If you had an empty warehouse and a pen and paper, what infinite uses would you create? Art space; meeting or event space; a library; a cafeteria or cafe; an acoustic or sound room; a gaming room; a gallery; yoga or meditation space; or a multi-purpose work space? The only limitation is your imagination. Your [...]
Are you an architecture student with a digital portfolio? Or an emerging professional seeking a client base? Or a designer with a growing architectural firm? If so, defining your brand and marketing your talents can be difficult. Fortunately, a free website review from Global Site Plans can help you build stronger industry distinction. Not quite convinced? Here [...]
Social media marketing has become a buzzword this decade. Every business seems to be hiring social media marketers now. Which social media network would be the most appropriate for a certain organization? This mini guide is meant to be a starting point for planners’ and architects’ research into social media marketing. Planning professionals should always [...]
In my last post, I suggested a few of my favorite general planning and architecture blogs. However, this only skims of the surface of the general design community. Now that you’ve gotten yourself acquainted with the basics, it’s time to dig deeper into the more specific, niche-oriented blogs. As any planner will tell you, cities [...]
Each year, New York City’s network of Business Improvements Districts (BIDs) invests approximately $100 million worth of programs and services across the five boroughs. This network of 64 BIDs constitutes the largest network of its kind nationwide. Business owners, property owners, local merchant associations, elected officials, and urban planners have come to acknowledge the importance [...]
Happy Holidays and Happy New Year from Global Site Plans and The Grid. We had an incredible 2011 and we are extremely happy that we are able to share our successes with you. Global Site Plans continues to bring clients superior services and we look forward to the challenges of another year, while serving the fields [...]
