For my final post, I’d like to thank everyone for reading my blogs over the last six months, I hope they brought a new and Scottish perspective to Global Site Plans; I certainly enjoyed writing about issues I care about. Many thanks to Global Site Plans and especially Renée van Staveren for giving me this [...]
Search engine optimization (SEO) is crucial for the success of many websites. No matter how often you may tune your site for a better ranking with major search engines, it may still not be enough if the right keywords or keyphrases are not being selected. This is because search engines decide how relevant a site [...]
According to Huffpost Detroit, Michigan’s unemployment rate has dropped slightly to 8.8%, while Detroit is hovering at 19% unemployment. Conditions are grim. Architects have been hard-hit by the recession, and unfortunately, our recovery is contingent on the vitality of other industries. When I returned to Michigan in fall 2011, my plan was to find work [...]
An internet search for “green living” in Turkey does not yield very many results. While environmental problems have been developing throughout history, the emergence of an environmental consciousness doesn’t happen overnight. In Turkey, the concept is still young, boasting both a developing field in environmentalism and a growing green industry. The National Environmental Action Plan [...]
If your style of architecture is simple, with minimal fuss – it probably makes good business sense to apply this approach to your web presence too. The minimalist trend in website design is a reflection of the trends in architecture – elegant and sophisticated, but not extroverted. The art of translating a three dimensional style [...]
It is pretty well acknowledged that the Internet has changed the world, with easy, universal access to information and instant communication across the planet. But how has it impacted the daily life of an architect? Has it changed the way they work? And is the full potential of the Internet being utilised? Habits are changing. [...]
Creating and maintaining a website is a complex task that involves making decisions regarding design, branding, marketing, and content. How much should website maintenance cost? The answer is that the price is variable and dependent on a number of factors. Mostly, this depends on what maintenance of your website will cover, the total number of [...]
An effective architecture company website can increase business and attract talented staff, which is why we’ve selected a few to illustrate how it SHOULD be done! We’ve selected these sites based on the following criteria: design, ease of use, copywriting, interactivity, use of technology, innovation and content. Rem Koolhaas, OMA Like any creative industry, architectural [...]
Setting up an e-mail marketing campaign won’t take years or many board meetings. It’s simple to do, especially if you receive direction from a professional web marketing company to provide insight on e-mail campaign designs and e-mail marketing campaign packages. For example, one company Global Site Plans gains expertise from is MailChimp, which is a [...]
Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an [...]
According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for [...]
A website is a critical component of any business, large or small. In fact, websites may play an even more critical role in the growth of a small business that may have less marketing resources than a larger company. However, the existence of a website for your business is not enough to ensure its growth. Like [...]
A “build it and forget it” method may not be the wisest of decisions for an urban planner when creating a website. It is a myth that a website can sustain itself after it’s developed. In fact, similar to your business, a website must be constantly maintained if you want it to continue to thrive. [...]
Are you interested in sustainability, but not sure where to get the latest information, sample products, and meet like-minded people? The upcoming Ecobuild conference in London, United Kingdom could be just the event for you. Ecobuild is, put simply, the place to go to update your environmental expertise and put yourself ahead of the competition [...]
Blogs are today’s “black.” Nowadays, many companies are incorporating personalized websites as part of the businesses’ Public Relations strategy to reach out to new and potential clientele, or the general public. So it is important, more so within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, to maintain your website in [...]
Having a website is essential in today’s web-driven world. Many businesses use their websites to help drive sales, leads, and advertisements. Environmental design, urban planning, and architecture businesses can benefit from websites as well. In a previous blog about promoting your business online, I constantly mentioned creating a website first and foremost. Online advertising is usually [...]
Architecture is a highly visual and creative discipline, so how your work is presented – with prominent, large images is key to selling your company. A gallery slideshow means clients don’t have to click on to the next image. Before and after images of a project are strong adverts for the power of your services. News [...]
An ad banner advertisement is a form of advertising on the Internet, typically composed of an image that is linked to your company’s website. Banners are a unique form of advertising in which a company usually pays a fee based on the amount of traffic that the ad generates, or cost per click (CPC). The [...]
Within the field of architecture, engineering, environmental non-profit, landscape architecture and urban planning, attending to your website’s upkeep will help your business grow and continue to thrive. Clientele will most likely conduct research about your company prior to contacting you, and in today’s age, companies are always developing and maintaining websites to attract new and [...]
Who wouldn’t want a landscape architect to give them a business card full of seeds? Lush gives their clients free seeds with every business card! In this way, the card serves multiple purposes. One is branding, and another is of a much more practical purpose. The seeds are able to produce a landscape, a task [...]
