Archive for the ‘Branding’ Category

September 13 2012

Historic Hayden Flour Mill Now Open to the Public on Mill Avenue

September 13th, 2012Posted by 

Downtown Tempe is home to Hayden Flour Mill, built around 125 years ago in downtown Tempe, Arizona.  It was re-established in 2010, but up until then, it was a worn-down, old building, that created an eyesore for passersby. Don’t get me wrong, I can appreciate the beauty in tarnished, historical buildings, but this building was […]

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August 31 2012

Time for Good: A Humanitarian Social Platform in Istanbul, Turkey

August 31st, 2012Posted by 

Have ever you tried to get services without using any regular exchange tools like money? Have you been to a bank where your savings are deposited as in units of “time?” Zumbara is a social platform where you exchange services with other people and are paid by time as currency instead of money. Saved hours […]

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August 28 2012

Economic Consequences of the Closing of June Mountain in Mammoth Lakes, CA

August 28th, 2012Posted by 

June Mountain is located approximately 20 miles (31 kilometers) north of the town of Mammoth Lakes, California. Opened in 1961, the ski area provides the economic epicenter of June Lake, CA, a small, unincorporated community in Mono County. Unfortunately, on June 21, 2012, the day that the mountain was supposed to open for summer activities, […]

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August 16 2012

What’s in a Neighborhood? Classifying Our Streets in a Rapidly Urbanizing Age

August 16th, 2012Posted by 

Classifying neighborhoods has always been more art than science. Despite an urban planner’s best intentions, the original vision of a few city blocks doesn’t always pan out. As populations tend toward urban living and countries invest money into the construction of new cities, it’s important to shift attention not just towards infrastructure, but community building […]

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August 14 2012

A New Brand for Mammoth Lakes, CA: Why Marketing is Crucial for Community Success

August 14th, 2012Posted by 

Marketing is the set of planning and implementation practices that result in a product or service that is both satisfying to customers and results in a profit. Advertisements are only one component of a marketing strategy which also includes market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. […]

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July 19 2012

Showcasing and Exploring the Urban Fabric of Downtown Tempe, Arizona

July 19th, 2012Posted by 

Downtown Tempe, Arizona has a variety of destinations that create a unique space syntax between modern urban blocks, natural desert landscape, historical buildings, and a man made lake, to name a few. It’s the perfect destination for anyone that likes good music, the sun, the desert, and interesting architecture. The desert doesn’t quite seem like […]

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July 18 2012

How to Promote your Firm on LinkedIn: Architects, Urban Planners

July 18th, 2012Posted by 

Your firm can use the popular professional networking site LinkedIn for much more than your standard Facebook ‘like’ page. Facebook is casual and is viewable by all whom may be interested in your firm. LinkedIn provides a professional atmosphere online with many specific tools and resources to help your business and employees. Here are four tips […]

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July 17 2012

New California Recycling Law Mandates Landfill Diversion in Mammoth Lakes, CA

July 17th, 2012Posted by 

Everyone wants to recycle, but what would you do if it was mandatory? California Bill AB 341, directed by CalRecycle, will go into effect on July 1, 2012 and will require commercial recycling within California state limits. The Town of Mammoth Lakes is providing education and outreach in an effort to help the community adjust […]

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July 05 2012

How to Activate Neighborhood Parks in Downtown Tempe, Arizona

July 5th, 2012Posted by 

How important is measuring park use for urban planners? Should it be of concern to planners when a neighborhood park is empty or underutilized? I live next to Jaycee Park, a park that is exploding with noise daily. This recently renovated park proves the importance of parks as essential for community building. When parks cater […]

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July 03 2012

Landscape Architecture Themed Business Card Designs

July 3rd, 2012Posted by 

Being able to market yourself is an important skill in any field; and landscape architecture is no exception. In the fast-paced environment that we live in today, you have to be your own advocate. Social networking is an important skill to develop and business cards help make it easier. It’s important to remember that social […]

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June 27 2012

Farewell from Jeff Jilek: The Grid and Beyond

June 27th, 2012Posted by 

I have been a writer for The Grid for over a year and this will be my last writing. I am grateful to Renee Van Staveren, Global Site Plans, and The Grid staff for this opportunity. A lot has been learned through my own research and also through the writings of my peers. The topics […]

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June 19 2012

The Issue of Single Family Transient Rentals: Zoning for Economic Development in Mammoth Lakes, CA

June 19th, 2012Posted by 

Zoning, the main form in which land use is regulated in the United States, is a controversial form of urban planning. Property owners do not like being told what they can and cannot do with their land and view use restrictions as a violation of their property rights. Those in favor of zoning view it […]

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June 15 2012

Flexibility, Visibility, Possibility: Blogging as a Job Opportunity

June 15th, 2012Posted by 

The economic recession has changed the job market dramatically. Rather than waiting idly for the resurgence of the architecture sector, design professionals should consider freelance blogging. Writing for The GRID provides value for future opportunities. From urban design related blogging opportunities with Grist and Planetizen, to media, news, and design correspondent positions in the NGO […]

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June 13 2012

Climbing the Camel’s Back in Arizona

June 13th, 2012Posted by 

Camelback Mountain is one of the many mountain ranges surrounding what Arizonians call “the valley”. The Valley is a flat area of Arizona desert that is home to 4 million of the state’s 6 million inhabitants. The valley includes Phoenix, Tempe, Mesa, Scottsdale, Paradise Valley and Chandler, among others that, together, make up a sprawling […]

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June 11 2012

Top 20 International Architecture Websites 2012: Giants of Architecture Online

June 11th, 2012Posted by 

On June 4, 2012 we released the Top 20 International Urban Planning Websites 2012, now it’s architecture’s turn. We searched for your international architectural sources, using Alexa International Rankings, and found these to be your 2012 – Top 20 most popular architecture-related websites.* Whether serving you with visual inspiration through featured projects, providing opportunities for […]

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June 08 2012

Social Media Innovations for Planners: Where are We Heading?

June 8th, 2012Posted by 

Did you ever imagine that, as planners (or architects), we would be able to make revisions on a 10 thousand sqf retail mixed-use project in Revit, on our smart touchpads, while discussing it with a colleague on What’s App, on our way home, in a public train? It’s happening. Today’s social media mobilizes planners’ and […]

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June 07 2012

Web-Based Crowdsourcing: Power to the People or the Planners?

June 7th, 2012Posted by 

With the growing popularity of crowdsourced funding platforms like Kickstarter or IndieGoGo, many urban planning professionals have begun to explore the potential of a good web-based brainstorm. In 2011, the development firm Renaissance Downtowns partnered with the city of Bristol, Connecticut to solicit feedback on the piazza feature of its mall redevelopment plan. After receiving […]

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June 06 2012

Uses of Social and Participatory Mediums in Urban Planning

June 6th, 2012Posted by 

Planning participation is a requirement in most American states, and many municipalities realize its power; a sense of ownership in the community for an initiative can be a determining factor in the success of any plan. To distribute and gather information to and from the community there are essentially three routes. Depending on the community […]

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June 05 2012

Social Media Implementation by Sasaki Associates, Inc.: An International Planning and Design Consultancy

June 5th, 2012Posted by 

Planning should be participatory; however, it’s often very difficult to get stakeholders to contribute to planning processes. Mail-in survey return rates are low, and more often than not, residents don’t want to sit through a Saturday morning design charette. Marketing online and social media platforms give urban planners and architects a set of contemporary tools […]

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May 30 2012

Best Uses of Social Media for Government Agencies and Urban Planners

May 30th, 2012Posted by 

There is no denying it, we are in the facebook era. With over 900 million users, the public has never been more exposed and globally connected. One reading this may agree, but likely conclude, that the banter on Facebook is similar to the banter on Wikipedia; it is inefficient, random, and full of opinions, often […]

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