Archive for the ‘Branding’ Category

March 15 2013

Cincinnati Bockfest Proudly Heralds German Brewing Heritage

March 15th, 2013Posted by 

During the twilight of the 1880s, Cincinnati, OH, (the Queen City) was internationally celebrated as one of the most prolific centers for beer brewing in the United States. According to Michael D. Morgan, Author of Over the Rhine: When Beer was King, Cincinnati, during this pinnacle era, was chief among the Great American Brewing cities. The city […]

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March 14 2013

Lincoln, Nebraska’s 2015Vision: A Lesson in Networking Propelling Vision To Action

March 14th, 2013Posted by 

The propulsion of urban planning is vital this day in age. Innovation and ideas must be at constant work and implementation, in order to create a positive vision. Within the city of Lincoln, Nebraska, the group 2015Vision, has embraced this platform and embodied key ideas in innovative design. This group is compiled of local business leaders […]

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February 26 2013

Social Media and The City: The Do’s and Don’ts of Involving People

February 26th, 2013Posted by 

It’s no secret that in order to attract investors, companies, and tourists, cities are under increasing pressure to stand out. More and more cities make use of social media to create a positive image and strengthen their place in the global competition of attractive cities. Imagine, you are in charge of your city’s social media […]

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February 14 2013

Lincoln Rides Above The Rest In The “Get Up & Ride” National Bike Challenge

February 14th, 2013Posted by 

As the prices of gas skyrocket and a sustainable lifestyle is ever so important to adopt, alternative forms of transportation are key in our society, although sometimes a challenge to implement. Lincoln has stepped up to this challenge however, and truly exhibited how urban planning, paired with branding techniques, can create a buzz as well […]

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January 17 2013

Adaptive Re-Use Gone Right in Chicago? CityTarget and Louis Sullivan

January 17th, 2013Posted by 

In July of 2012, Target opened a brand new location in downtown Chicago, in architect Louis Sullivan’s famed Carson Pirie Scott building. Critics were left to wonder if the landmark building’s character could be preserved with such a corporate tenant, yet the remarkable cast-iron façade remains intact, and the exterior corporate branding is less obtrusive […]

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December 27 2012

Jamaal Davis: A Farewell to Global Site Plans and The Grid

December 27th, 2012Posted by 

Wow, how fast time does fly! It seems like only yesterday that I was signing my first set of paperwork to do my internship with Global Site Plans. Initially, I must admit that I was a little nervous about doing an internship with Global Site Plans because I feared that I could not produce quality […]

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December 19 2012

Nailing the Basics: Five Ways Elton Consulting Demonstrates How to Do a Website Right

December 19th, 2012Posted by 

While I don’t have a background in design, I know a good website when I see one. Elton Consulting Group is a planning firm with three offices in Australia. In addition to consulting services, Elton Consulting Group operates a news bulletin called Urban Affairs. Here are five things that make their website stand out. 1. […]

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December 10 2012

Wheels of Progress Website Critique

December 10th, 2012Posted by 

Wheels of Progress, a 501(C)3 organization, has a simple mission “to create affordable, accessible, supportive housing and transformative environments for people with physical disabilities.” One may not have guessed this noble cause from first impressions of its website. Here are a few suggestions to update and modernize, Wheels of Progress: 1. “Splash pages” or “splash […]

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November 28 2012

Twitter Chat Frequency, Topics, and Promotion: A Guide for Architecture and Urban Planning

November 28th, 2012Posted by 

There are a few questions to ask yourself before you run out and start a twitter chat of your own. After establishing your unique why, previously covered, you should consider what kind of commitment you are willing to make and how to implement it. Remember, part of establishing a successful twitter chat is creating a […]

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November 28 2012

A Farewell To The GRID, From Kennith George

November 28th, 2012Posted by 

Nearly a year ago I took on the adventure of blog writing to fuel my passion for urban planning and to help interested readers stay informed about local planning from a New Urbanism framework.  I literally had no idea what I was doing as I dove into the online world of blogging. Soon after launching […]

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November 02 2012

Historical GIS: Using Modern Methods to Unearth the Past

November 2nd, 2012Posted by 

The concept of Historical GIS (HISGIS), the geocoding (and often digitizing) of spatial historical data for visualization or analysis, has existed for at least a decade. One of the most simple but effective examples that I know of is UCLA’s Hypercities project. Another is Welikia. Both have superimposed historical maps onto a Google-type current map […]

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October 26 2012

10 Twitter #Chats to Follow in Urban Planning and Urban Design

October 26th, 2012Posted by 

The new wave in social media communication is quickly creating a method for discussing topics relating to urban planning, architecture, and community development. The social media site Twitter is leading the charge in this evolution by creating a way for people from around the world to gather in one centralized location to discuss and solve various […]

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October 09 2012

Farewell From Patricia Kent

October 9th, 2012Posted by 

I began writing for The GRID after re-locating from Albuquerque, NM to Mammoth Lakes, CA. While I have always found blogging to be an exceptional outlet for personal use and staying connected with family and friends, I had never considered the benefit I could derive from it professionally until I joined Global Site Plans. For […]

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September 25 2012

Community Colleges And The E.D.A: Working Together For Economic Development in Mammoth Lakes, California

September 25th, 2012Posted by 

Economic development is the practice of inspiring private investment, retaining, and creating jobs. Economic development specialists and urban planners focus on economic development, work towards promoting entrepreneurship and small business development, implementing tax incentives for development projects, and expanding employment opportunities for local residents. In Mammoth Lakes, CA the current economic development strategy is to […]

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September 19 2012

Top 10 Architecture Firms to Follow on Twitter

September 19th, 2012Posted by 

As President Barack Obama’s recent acceptance speech showed us, Twitter has become one of the largest social networking services in media today.  His speech broke the twitter record with 52,756 tweets per minute and generated roughly 4 million tweets. In the realm of architecture, twitter can be used to promote, inform, and create dialogue with […]

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September 13 2012

Historic Hayden Flour Mill Now Open to the Public on Mill Avenue

September 13th, 2012Posted by 

Downtown Tempe is home to Hayden Flour Mill, built around 125 years ago in downtown Tempe, Arizona.  It was re-established in 2010, but up until then, it was a worn-down, old building, that created an eyesore for passersby. Don’t get me wrong, I can appreciate the beauty in tarnished, historical buildings, but this building was […]

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August 31 2012

Time for Good: A Humanitarian Social Platform in Istanbul, Turkey

August 31st, 2012Posted by 

Have ever you tried to get services without using any regular exchange tools like money? Have you been to a bank where your savings are deposited as in units of “time?” Zumbara is a social platform where you exchange services with other people and are paid by time as currency instead of money. Saved hours […]

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August 28 2012

Economic Consequences of the Closing of June Mountain in Mammoth Lakes, CA

August 28th, 2012Posted by 

June Mountain is located approximately 20 miles (31 kilometers) north of the town of Mammoth Lakes, California. Opened in 1961, the ski area provides the economic epicenter of June Lake, CA, a small, unincorporated community in Mono County. Unfortunately, on June 21, 2012, the day that the mountain was supposed to open for summer activities, […]

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August 16 2012

What’s in a Neighborhood? Classifying Our Streets in a Rapidly Urbanizing Age

August 16th, 2012Posted by 

Classifying neighborhoods has always been more art than science. Despite an urban planner’s best intentions, the original vision of a few city blocks doesn’t always pan out. As populations tend toward urban living and countries invest money into the construction of new cities, it’s important to shift attention not just towards infrastructure, but community building […]

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August 14 2012

A New Brand for Mammoth Lakes, CA: Why Marketing is Crucial for Community Success

August 14th, 2012Posted by 

Marketing is the set of planning and implementation practices that result in a product or service that is both satisfying to customers and results in a profit. Advertisements are only one component of a marketing strategy which also includes market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. […]

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