Archive for the ‘Branding’ Category

March 31 2015

Unconventional “Wikibuilding” Planned to Help Reinvent Paris, France

March 31st, 2015Posted by 

Anne Hidalgo, Mayor of Paris, has designated lot M5A2 in the ZAC Masséna (a concentrated development zone) a part of the project “Reinventing Paris.” The lot is a bare swath of terrain stuck just inside Paris’ periphery, only a few minutes’ walk from the National Library and the 1,000 startups that will, in the future, […]

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February 17 2015

Roland Castro on Using Design to Aid Struggling Neighborhoods in Paris, France

February 17th, 2015Posted by 

What is the best way to fight against the ghettoisation of disadvantaged neighborhoods? Roland Castro, architect and urban planner in charge of the Banlieues 89 project and a member of the Atelier International du Grand Paris, notably proposes a Central Park for greater Paris. We asked him what projects most urgently needed to be put […]

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February 10 2015

Idealistic Eco-Neighborhood in Lille, France Faces Unforeseen Problems

February 10th, 2015Posted by 

Humanicité is an eco-neighborhood supported by the Catholic University of Lille, France. It is situated next to a metro station and in immediate proximity to the hospital. The project is meant to be a living lab, creating the community life of the future, except for that the project is missing social diversity and public facilities. […]

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December 26 2014

Moissy-Cramayel, France’s Citizens Petition the Deteriorated State of their Downtown

December 26th, 2014Posted by 

A petition was launched in November 2014 by the citizens and business owners of Moissy-Cramayel, France. By and large, they note the lack of security and upkeep in the center of town. The Mayor, Line Magne, promises changes but asks for time. The title of the petition, addressed to the mayor, was “No to A Dirty and Unsafe […]

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December 19 2014

Bécancour, Quebec, Canada Unveils New Brand Identity

December 19th, 2014Posted by 

The City of Bécancour in Quebec, Canada has just announced that, as promised, it has created a new visual identity for itself. This includes a graphic platform and signature, created to completely redefine the city. The goal, from the beginning, was to revise and standardize the city’s image. This reflection comes from Bécancour’s 2014 economic […]

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December 05 2014

No Credit Card Needed for Community Access Bikeshare in Ontario, Canada

December 5th, 2014Posted by 

Summer 2013 saw the birth of a new breed of bikesharing: Community Access Bikeshare or CAB, located in Kitchener, Ontario, Canada. Now just a year down the line, this modest bikeshare has countless ambitions to put community-based cycling infrastructure on the map. With seven stations already installed and a membership 125 strong and growing, the Community […]

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October 01 2014

Wise or Not, Canton Crossing Brings the Suburbs to Baltimore City, Maryland

October 1st, 2014Posted by 

If you had never been to Baltimore City and I blindfolded you and dropped you off at the shops at Canton Crossing, upon taking off the blindfold you would rightfully assume that you were in a suburb far, far away. An asphalt parking lot would span out in front of you, without any direct pedestrian path […]

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September 17 2014

How Does Moving a Prison Complex Support Development in Baltimore City?

September 17th, 2014Posted by 

Earlier this year, Jeff La Noue authored a blog post supporting the idea that moving Baltimore City’s prison complex would improve the area’s aesthetics and thus promote development in adjacent neighborhoods. La Noue stated “City Marketing 101 says you shouldn’t put your jail as the welcome mat to your downtown or your top research hospital.” Makes sense. He […]

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September 02 2014

WIXX Campaign in Action Across Quebec, Canada: Getting Kids Active

September 2nd, 2014Posted by 

In 2012, Quebec en Forme launched its social campaign WIXX in order to get 9-13 year-old preteens moving. Several actions have been realized with thousands of young people and their parents thanks to different strategies: advertisements, tools, promotional articles, events targeting families, the website, etc. Schools and organizations participate in the movement that gets preteens moving. Two […]

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August 13 2014

Government Technology Facilitates a “New City” in Lincoln, Nebraska

August 13th, 2014Posted by 

With the rise of the technological era, city governments are rapidly realizing the importance of harnessing this scientific know-how in order to provide an optimal environment for their citizens. Through marketing and the creation of new and renovated built environments, members of society can get excited about having something fresh and new to look forward […]

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August 13 2014

The Grid’s Top 20 Websites for Engineers of 2014 – Highlighting the Top 10

August 13th, 2014Posted by 

Last year, for the first time, The Grid introduced the Top 20 Websites for Engineers of 2013. We’ve now returned with an updated list, including different rankings and two new names, The South African Institution of Civil Engineering and National Council of Structural Engineers Association. Thanks to Alexa Analytics, we were able to find out […]

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July 23 2014

Farewell to The Grid from Kunal Matikiti in Melbourne, Australia

July 23rd, 2014Posted by 

My internship at The Grid has been nothing short of amazing, particularly in how it challenged me to see and experience Melbourne in ways that I previously did not know. Working with The Grid provided the necessary motivation to explore the city, seeking the understanding of the city’s problems and successes. While working at an architecture firm at the same time as my internship, […]

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July 22 2014

The Franciscan Well Brewery and Home-Brewed Beers in Cork City, Ireland

July 22nd, 2014Posted by 

With the economic downturn in Ireland there has been an increase in the popularity of home-brewing. Across Cork City numerous home-brewers have popped up, both on a commercial and personal basis, because it’s a cheap way to make your own beer. Also, where there were only a few trusted beers on tap, there is now a wide array of […]

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July 17 2014

Adaptive Reuse of Former Breweries Brings Charm Back to Baltimore Neighborhoods

July 17th, 2014Posted by 

It’s hard to pass through Baltimore, Maryland without seeing a mural, billboard, or the giant winking head that symbolizes the once prominent brewing industry of the city’s history. Two of the largest breweries in the U.S., the National and Gunther Breweries, once operating in Baltimore, have remained beloved brands of the city even after closing […]

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June 19 2014

Temporality, Energy Consumption & Lessons From Lighting in Lyon, France

June 19th, 2014Posted by 

“Temporality Is Essential to Mastering Energy Consumption,” Antoine Bouchet, former director of urban lighting for the City of Lyon from 2003 to 2012. Memories from four decades of light. At the end of March 2014, I had the pleasure of interviewing Antoine Bouchet. This great professional leaves us “a non-exhaustive approach to lighting the City […]

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May 27 2014

Historic Building Houses COLORS Hotel in the Heart of Thessaloniki, Greece

May 27th, 2014Posted by 

A little hotel in the centre of Thessaloniki opened its doors three years ago. Immediately, our attention was drawn to this exceptional new acquisition of the city. It was definitely something we had never seen before in Thessaloniki, although we have all experienced similar places during our trips in other European cities.  “We both love […]

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May 22 2014

Chinese Tourism Focuses on Greece’s Aegean Sea as Tourist Season Begins

May 22nd, 2014Posted by 

“Endless Sea, Unfailing Love, Forgetting about Time, Left to Aegean’s Romance,” are phrases and headings of the Chinese monthly travel magazine, World Traveler (Luxing Zhe). This month’s edition is dedicated to the Aegean Sea. The main and more representative islands of the Aegean Sea of Cyclades, such as Paros, Mykonos, Delos and Santorini, are presented in […]

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April 16 2014

What Makes a Great Street for Shopping? A View from Boston, MA

April 16th, 2014Posted by 

On this sunny Friday I found myself riding my bicycle from Cambridge to Boston, to the Back Bay neighborhood that is home to two of the most prominent commercial streets in the area: Boylston and Newbury. I was on my way to a sleek, posh hair salon, where I spent my morning being a hair […]

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April 16 2014

Active Placemaking and a Marshmallow Fluff Festival in Somerville, MA

April 16th, 2014Posted by 

“Yes, I will be happy to be a volunteer for the 2013 Fluff Festival. Will I get a fluffernutter sandwich as a snack? So, my task will be to operate the Fluffatron 3000 with two other neighborhood volunteers? This will be fun.” The Fluff Festival, which has been held in the main plaza in Union […]

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April 16 2014

Why You Should Be Excited about the Potential Baltimore Water Taxi Expansion

April 16th, 2014Posted by 

Downtown Baltimore, Maryland is working hard to remain a tourist destination, while improving its branding as a decent place to live. The most comprehensive source detailing what Baltimore hopes to achieve is the Inner Harbor 2.0 plan. Published late last year, the plan has stirred up a lot of discussion about future development, including suggestions […]

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