Archive for the ‘Branding’ Category

August 04 2015

Copenhagenize’s Most Cyclist-Friendly City Ranking Passes on Lyon, France

August 4th, 2015Posted by 

Copenhagenize, the Danish urban planning council agency specializing in bike culture and traffic, published the top twenty most cyclist-friendly cities. Whereas Nantes, France is ranked 7th and Paris is ranked 17th, Lyon does not even appear on the list.Why? The ranking has caused some irritation. Like every year, Copenhagenize, the Danish agency for urban cycling […]

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June 26 2015

French Train Service, SNCF, Appeals to Millennials with Crowdsourced Scheduling

June 26th, 2015Posted by 

There is no doubt that the SNCF (French National Train Service) is seeking to attract young people with its new marketing move, TGV pop. TGV pop is a 100% digital offer, with tariffs that vary between 25 and 35 euros; where the time of departure is entirely in the hands of Internet users. How does it […]

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June 23 2015

Brussels, Belgium Launches Development of Pedestrian Boulevards

June 23rd, 2015Posted by 

The future pedestrian boulevards of the Brussels City Center will be the stage for recreational and cultural activities throughout the summer. Officially, the date of pedestrianization of the space opened June 29th. The city kicked-off the launch with a series of events related to being a pedestrian, led by a performance by the “Standing Man,” a giant wicker marionette standing […]

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June 17 2015

Historic Mayfair Hotel Comes Down in Kitchener, Canada. What’s Next?

June 17th, 2015Posted by 

Two months ago, a prominent building in Downtown Kitchener (Ontario, Canada) was demolished after inspectors deemed it unsafe. The sight was not, however, unfamiliar. After the demolition of Old City Hall and Barra Castle, Mayfair Hotel may seem a small issue in comparison. The Mayfair was not necessarily known for its rich architectural value. What […]

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May 19 2015

Controversy Surrounds Whether “Brest the Grey” Will Transform into A City of Colors

May 19th, 2015Posted by 

Brest, France is often known as “Brest the White” or “Brest the Grey.” But what if these qualifiers were to become obsolete one day? It is possible that things are moving a bit in that direction. This month, the subject of coloring the city was at the center of an ambitious meeting at the Mac-Orlan Center. […]

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May 01 2015

Street Artists Destroying Their Work: The Fate of Street Art in Kitchener, Canada

May 1st, 2015Posted by 

Street art and graffiti started as a movement of the oppressed that sought to spread political messages or reclaim space. However, as the art form has gained currency with young money, there is a growing trend of marketers trying to use street art to sell their products. Just like authentic mom and pop Mexican food […]

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April 17 2015

Brussels, Belgium’s Latest Music Festival: The Sustainable Paradise City

April 17th, 2015Posted by 

It’s that time of year again: the moment when Belgian music festivals reveal their programs. And this year, a number of them have taken to riding the wave of environmentalism. Besides LaSemo and Esperanzah, the latest to enter this group is Paradise City Festival. A long path bordered by trees and, at the end, an […]

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March 31 2015

Unconventional “Wikibuilding” Planned to Help Reinvent Paris, France

March 31st, 2015Posted by 

Anne Hidalgo, Mayor of Paris, has designated lot M5A2 in the ZAC Masséna (a concentrated development zone) a part of the project “Reinventing Paris.” The lot is a bare swath of terrain stuck just inside Paris’ periphery, only a few minutes’ walk from the National Library and the 1,000 startups that will, in the future, […]

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March 20 2015

Lessons in Placemaking from the Dabbawallas of Mumbai, India

March 20th, 2015Posted by 

Social innovation, when done properly, not only provides sustainable jobs. It can also shape the culture of a city. A sustainable business does not have to be high-tech, and no one knows this better than the dabbawallas of Mumbai, India. These nondescript lunchbox delivery workers amble along on simple bicycles, motorbikes, and city-trains, and it […]

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February 17 2015

Roland Castro on Using Design to Aid Struggling Neighborhoods in Paris, France

February 17th, 2015Posted by 

What is the best way to fight against the ghettoisation of disadvantaged neighborhoods? Roland Castro, architect and urban planner in charge of the Banlieues 89 project and a member of the Atelier International du Grand Paris, notably proposes a Central Park for greater Paris. We asked him what projects most urgently needed to be put […]

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February 10 2015

Idealistic Eco-Neighborhood in Lille, France Faces Unforeseen Problems

February 10th, 2015Posted by 

Humanicité is an eco-neighborhood supported by the Catholic University of Lille, France. It is situated next to a metro station and in immediate proximity to the hospital. The project is meant to be a living lab, creating the community life of the future, except for that the project is missing social diversity and public facilities. […]

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December 26 2014

Moissy-Cramayel, France’s Citizens Petition the Deteriorated State of their Downtown

December 26th, 2014Posted by 

A petition was launched in November 2014 by the citizens and business owners of Moissy-Cramayel, France. By and large, they note the lack of security and upkeep in the center of town. The Mayor, Line Magne, promises changes but asks for time. The title of the petition, addressed to the mayor, was “No to A Dirty and Unsafe […]

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December 19 2014

Bécancour, Quebec, Canada Unveils New Brand Identity

December 19th, 2014Posted by 

The City of Bécancour in Quebec, Canada has just announced that, as promised, it has created a new visual identity for itself. This includes a graphic platform and signature, created to completely redefine the city. The goal, from the beginning, was to revise and standardize the city’s image. This reflection comes from Bécancour’s 2014 economic […]

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December 05 2014

No Credit Card Needed for Community Access Bikeshare in Ontario, Canada

December 5th, 2014Posted by 

Summer 2013 saw the birth of a new breed of bikesharing: Community Access Bikeshare or CAB, located in Kitchener, Ontario, Canada. Now just a year down the line, this modest bikeshare has countless ambitions to put community-based cycling infrastructure on the map. With seven stations already installed and a membership 125 strong and growing, the Community […]

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October 01 2014

Wise or Not, Canton Crossing Brings the Suburbs to Baltimore City, Maryland

October 1st, 2014Posted by 

If you had never been to Baltimore City and I blindfolded you and dropped you off at the shops at Canton Crossing, upon taking off the blindfold you would rightfully assume that you were in a suburb far, far away. An asphalt parking lot would span out in front of you, without any direct pedestrian path […]

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September 17 2014

How Does Moving a Prison Complex Support Development in Baltimore City?

September 17th, 2014Posted by 

Earlier this year, Jeff La Noue authored a blog post supporting the idea that moving Baltimore City’s prison complex would improve the area’s aesthetics and thus promote development in adjacent neighborhoods. La Noue stated “City Marketing 101 says you shouldn’t put your jail as the welcome mat to your downtown or your top research hospital.” Makes sense. He […]

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September 02 2014

WIXX Campaign in Action Across Quebec, Canada: Getting Kids Active

September 2nd, 2014Posted by 

In 2012, Quebec en Forme launched its social campaign WIXX in order to get 9-13 year-old preteens moving. Several actions have been realized with thousands of young people and their parents thanks to different strategies: advertisements, tools, promotional articles, events targeting families, the website, etc. Schools and organizations participate in the movement that gets preteens moving. Two […]

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August 13 2014

Government Technology Facilitates a “New City” in Lincoln, Nebraska

August 13th, 2014Posted by 

With the rise of the technological era, city governments are rapidly realizing the importance of harnessing this scientific know-how in order to provide an optimal environment for their citizens. Through marketing and the creation of new and renovated built environments, members of society can get excited about having something fresh and new to look forward […]

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August 13 2014

The Grid’s Top 20 Websites for Engineers of 2014 – Highlighting the Top 10

August 13th, 2014Posted by 

Last year, for the first time, The Grid introduced the Top 20 Websites for Engineers of 2013. We’ve now returned with an updated list, including different rankings and two new names, The South African Institution of Civil Engineering and National Council of Structural Engineers Association. Thanks to Alexa Analytics, we were able to find out […]

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July 23 2014

Farewell to The Grid from Kunal Matikiti in Melbourne, Australia

July 23rd, 2014Posted by 

My internship at The Grid has been nothing short of amazing, particularly in how it challenged me to see and experience Melbourne in ways that I previously did not know. Working with The Grid provided the necessary motivation to explore the city, seeking the understanding of the city’s problems and successes. While working at an architecture firm at the same time as my internship, […]

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