All businesses aim to make a lasting impression. Engineering firms are no exception, although a creative business card is rare in this field. This is a business card for the Canadian firm, Helix. As you can see, it seems very strange at first glance. For one, it is transparent blue. In addition, though, there seems to be something else going on. There is a series of holes that seem to be making some sort of pattern. On closer examination, however, one notices that the business card offers a ruler and the circles are of standard radii. These measurements are both very important to engineering, but also offer utility to the customer. It is pretty apparent what Helix does. More importantly, it demonstrates that Helix is an innovative and creative company.
This business card is the brainchild of a Mechanical Engineer, Bryce Bell. It is a transformer, essentially, although I honestly don’t know what is supposed to transform into. Nevertheless, the card transforms and it gives the potential customer a sort of game to play. It is a memorable experience and it is mechanical as well. It portrays exactly what Bryce Bell does, or at least in part, and it allows dialogue that does not require words.
These cards are experiments in design. They are interesting and effective. Most importantly, they are unique and so they hold the attention and memory of the customer. Part of branding, at least for companies like Helix and people like Bryce Bell, depends on this very unique type of business card.
Making cost-effective business cards that are usable, unique, and memorable are definite aims of the business. I personally feel that if a business card does not portray what sets you apart, it will end up in a stack of business cards in the corner of some drawer, or worse, the trash. What I do with the dozens of business cards I receive every week in Tempe, Arizona is shove them into a cigar box I hardly ever open.
If one of the business cards were a ruler/stencil or a transformer, I may use them every so often.
How will you make your business card useful, unique, and memorable? How will you prevent yours from ending up in the trash or a cigar box that is never opened?
Credits: Images and data linked to sources.