BUSINESS CARDS AND BUSINESS CARD DESIGN FOR ARCHITECTS, ENGINEERS, ENVIORNMENTAL NON-PROFITS, LANDSCAPE ARCHITECTS, URBAN PLANNERS, SOLE-PROPRIETORSHIPS, AND SMALL-TO-MEDIUM SIZED BUSINESSES
Business cards are inexpensive, yet indispensable, tools in introducing yourself and what you do to prospective clients and other invaluable business connections. They serve as mini-resumes that can be given to anyone, anywhere, at anytime.
5 REASONS TO INVEST IN BUSINESS CARDS:
Exchanging business cards with potential clients and other leads is a painless method for breaking the ice, starting a conversation, and a new relationship. It is an act of self-promotion that is neither aggressive nor attached to any obligation. An introduction could lead to more opportunities. And individuals on the receiving end of business cards readily accept them. One key, however … be sure that if you provide your business card to an individual, you also ask for theirs in return. Business cards should be an exchange of information, in an ideal networking environment. Now, what if you are left telling someone, “Oh, I’m sorry. I don’t have a card on me?”
2. DIVULGES YOUR PRODUCT
Your company business card should divulge what your company does. Are you an architecture, engineering, environmental non-profit, landscape architecture, or urban planning firm? Well, somewhere on your card it should let a potential client know exactly what you are in the business of doing. Often, a company name by itself does not accomplish this fundamental mission. However, a descriptive catchphrase on a business card can effectively do the trick.
Your business card is a treasure trove of contact information. Multiple ways to contact you are recommended, including your work phone number, cell phone number (if you do not mind always be able to be reached), email address, company website, and a physical address. Does your company have a Facebook, Twitter, Linkedin, or other social networking account? You can include these on your card too. Cover all the contact bases because the reality of human nature is that some people correspond via email, but would not initiate a phone call. In addition, adding your social networking information will get people connecting to you and your company quicker.
4. FIRST IMPRESSION
Since your business card often makes that all-important first impression, it is essential that you give them some thought. Avoid the mundane. While the information on business cards is fundamental, their appearance is paramount. Stock, design, and ink colors all matter. There are unique ways that you can make your architecture, engineering, environmental non-profit, landscape architecture, or urban planning firm stand out from the competition – the business card is one of the first steps.
When you distribute your business cards, the recipient sometimes passes them on to additional prospects. Look upon your business card as a portable promotion for who you are and what you do.
SHOULD YOU OPT FOR AN UNUSUAL OR UNIQUE BUSINESS CARD?
Now, there is no harm in having a plain and simple business card – as long as you have a business card that sticks in peoples’ minds and gives the impression that your company is of good quality, reliable, along with being interesting. However, if you want to stick out in your prospective clients’ mind, an unusual business card can amplify the effect on the receiver. You are, after all, trying to show that you are different – and better – than your competitors are.
The kind of business card that engages the receiver fulfills the marketing requirements and is equally one-of-a-kind in design, style, material, format, and printing. If your prospect keeps your card, remembers that he or she has it, and uses it later – then you have made a winner. Why are unusual business cards better?
- An unusual business card is noticed more quickly. If you are unable to put a solid impression on your prospective client, a striking business card can impress him instead.
- Unique business cards are kept. It does not matter if the receiver decides to contact you immediately or a bit later, the important part is that the receiver keeps the business card.
- The material that your business card is printed matters because the ones printed on durable materials such as plastic or metal last a long time wherever they are kept. They also give an impression that your company is as solid, consistent, and stable as your business card.
- The business card material and design should match with the kind of company you run. For instance, a wood furniture company could make a card out of wood, or a software company could create a card looking like a microchip. You get the idea. Now, what materials and design do you think an architect, engineer, environmental non-profit, landscape architect, or urban planner would use in order to stand out of the crowd? … Global Site Plans has a few ideas up their sleeve.
- An unusual business card can give multiple benefits, apart from marketing your business, it can be functional. For example, some business cards have a peel-and-stick backing, a magnet, a bottle-opener, mirror, or even a small comb (the last three don’t relate to the environmental design fields of architecture, engineering, environmental non-profits, landscape architecture, or urban planning, but are clever ideas).
- The most important disadvantage of getting an unusual business card is the cost. In comparison to a simpler and traditional business card, the cost increases significantly. Your cost could double for business card stickers, and even quadruple for metallic, wooden, or plastic cards. Cost can also be affected in regards to re-printing, when you hire a new employee or if your company contact information changes.
- Today, many individuals and companies are switching from traditional business card albums or holders, to a business card scanner, which can upload all your contact information into a computer database within seconds. With this in mind, you should also consider your design; will it be readable to the scanner? In addition, if your business card recipient is still using the traditional business card album, does your business card fit in the traditional sized folder – or vice versa – will it get lost because it is so small?
- On some materials, it will be difficult to read your contact information. Beware. While you want your design to stand out, the point is to get your contact information out. Be original, but readable.
So now that you have five key reasons why business cards are so important to your architecture, engineering, environmental non-profit, landscape architecture, or urban planning company, you can begin considering how you want to represent your company. What do you want your company business card to say about your company – and you?