Author Archive

October 09 2012

Farewell From Patricia Kent

October 9th, 2012Posted by 

I began writing for The GRID after re-locating from Albuquerque, NM to Mammoth Lakes, CA. While I have always found blogging to be an exceptional outlet for personal use and staying connected with family and friends, I had never considered the benefit I could derive from it professionally until I joined Global Site Plans. For […]

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September 25 2012

Community Colleges And The E.D.A: Working Together For Economic Development in Mammoth Lakes, California

September 25th, 2012Posted by 

Economic development is the practice of inspiring private investment, retaining, and creating jobs. Economic development specialists and urban planners focus on economic development, work towards promoting entrepreneurship and small business development, implementing tax incentives for development projects, and expanding employment opportunities for local residents. In Mammoth Lakes, CA the current economic development strategy is to […]

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September 11 2012

Disaster Awareness: How to Plan Around Earthquake Faults – Lessons From Mammoth Lakes, CA

September 11th, 2012Posted by 

The Town of Mammoth Lakes, CA, in the eastern sierra region of California, is surrounded by earthquake faults. In addition, Mammoth Mountain is an actual active volcano on the rim of the Long Valley Caldera. This caldera is one of the most seismically active regions of California. In 1980, Mammoth Lakes experienced 81 tremors of […]

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August 28 2012

Economic Consequences of the Closing of June Mountain in Mammoth Lakes, CA

August 28th, 2012Posted by 

June Mountain is located approximately 20 miles (31 kilometers) north of the town of Mammoth Lakes, California. Opened in 1961, the ski area provides the economic epicenter of June Lake, CA, a small, unincorporated community in Mono County. Unfortunately, on June 21, 2012, the day that the mountain was supposed to open for summer activities, […]

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August 14 2012

A New Brand for Mammoth Lakes, CA: Why Marketing is Crucial for Community Success

August 14th, 2012Posted by 

Marketing is the set of planning and implementation practices that result in a product or service that is both satisfying to customers and results in a profit. Advertisements are only one component of a marketing strategy which also includes market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. […]

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July 31 2012

How the New Zero Emissions Legislation in California Affects Air Quality Monitoring in Mammoth Lakes, California

July 31st, 2012Posted by 

California has the worst air quality in the nation, boasting 10 out of the 25 cities most polluted by short-term particle pollution. In an effort to reduce greenhouse gas emissions, the California Air Resources Board (CARB) unanimously approved new emissions rules for cars and light trucks on January 31, 2012. The mandate requires an increase […]

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July 17 2012

New California Recycling Law Mandates Landfill Diversion in Mammoth Lakes, CA

July 17th, 2012Posted by 

Everyone wants to recycle, but what would you do if it was mandatory? California Bill AB 341, directed by CalRecycle, will go into effect on July 1, 2012 and will require commercial recycling within California state limits. The Town of Mammoth Lakes is providing education and outreach in an effort to help the community adjust […]

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July 03 2012

Landscape Architecture Themed Business Card Designs

July 3rd, 2012Posted by 

Being able to market yourself is an important skill in any field; and landscape architecture is no exception. In the fast-paced environment that we live in today, you have to be your own advocate. Social networking is an important skill to develop and business cards help make it easier. It’s important to remember that social […]

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June 19 2012

The Issue of Single Family Transient Rentals: Zoning for Economic Development in Mammoth Lakes, CA

June 19th, 2012Posted by 

Zoning, the main form in which land use is regulated in the United States, is a controversial form of urban planning. Property owners do not like being told what they can and cannot do with their land and view use restrictions as a violation of their property rights. Those in favor of zoning view it […]

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June 05 2012

Social Media Implementation by Sasaki Associates, Inc.: An International Planning and Design Consultancy

June 5th, 2012Posted by 

Planning should be participatory; however, it’s often very difficult to get stakeholders to contribute to planning processes. Mail-in survey return rates are low, and more often than not, residents don’t want to sit through a Saturday morning design charette. Marketing online and social media platforms give urban planners and architects a set of contemporary tools […]

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May 22 2012

Transient Occupancy Tax: How Tourism-Based Communities Provide Sustainable Development Options and Essential Services

May 22nd, 2012Posted by 

Transient Occupancy Tax (TOT), also known as a tourism tax, bed tax, or hotel tax, is a tax levied on tourists in return for the use of local services and infrastructure. The tax is collected as a percentage on top of the cost for a hotel room, camping site, or other transient facility. In tourist-based […]

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May 08 2012

Design Elements of the Mammoth Lakes, CA Gateway Project: The Mountains are Calling

May 8th, 2012Posted by 

The Mammoth Gateway Project is an effort to elaborate on the entrance to the resort community of Mammoth Lakes, CA. Signage is crucial for travelers and Mammoth Lakes needs wayfinding markers to help tourists get around with ease, while creating memorable experiences. The Mammoth Gateway Project is the ultimate expression of Mammoth’s desire to stick […]

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May 08 2012

Municipal Bankruptcy: How Mammoth Lakes, CA is Struggling to Provide Essential Services During Default

May 8th, 2012Posted by 

Chapter 9 is the section of the National Bankruptcy Code that provides for the reorganization of debt incurred by municipalities such as cities, towns, counties, and villages. The very first municipal bankruptcy was filed in the United States in 1934 during the Great Depression. While the provision has been around for 60 years, there have […]

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April 24 2012

Yesilist: The Greenopia of Turkey

April 24th, 2012Posted by 

An internet search for “green living” in Turkey does not yield very many results. While environmental problems have been developing throughout history, the emergence of an environmental consciousness doesn’t happen overnight. In Turkey, the concept is still young, boasting both a developing field in environmentalism and a growing green industry. The National Environmental Action Plan […]

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April 10 2012

City of Los Angeles, California Files Lawsuit for Ownership of Mammoth Creek

April 10th, 2012Posted by 

Water is an important resource and all too often it is taken for granted. We all expect water to be there when we need to do the dishes, take a shower, or rinse our food. While a renewable resource, only 3% of the world’s supply is fresh water and unfortunately, demand already surpasses supply. What […]

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March 27 2012

The How-To’s of Building Your Email Marketing Contact List

March 27th, 2012Posted by 

Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an […]

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March 27 2012

You Get What You Pay For: Pricing Among Custom Static and Interactive Banner Advertisements

March 27th, 2012Posted by 

According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for […]

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March 13 2012

Search & Rescue Facility Bonds Village in the Trees and Provides Added Security, Mammoth Lakes, CA

March 13th, 2012Posted by 

When you live at 7,880 feet (2,402 meters) above sea level and your community hosts 1.3 million visitors in the winter and 1.5 million in the summer, it’s important to know that you and your visitors are safe. That’s where the Mono County Search & Rescue Team comes in! The Mono County Sheriff Search and Rescue Team […]

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February 28 2012

What’s the EPA Have to Say About Smart Growth?: Report from Mammoth Lakes, CA

February 28th, 2012Posted by 

The Environmental Protection Agency (EPA) defined the 10 principals of the concept of Smart Growth in response to the development paradigm – “bigger is better.” While growth is important for communities, if not carefully planned for, it can lead to transportation issues, declining home values, environmental degradation, and health problems. Small towns like Mammoth Lakes, […]

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February 16 2012

5 Tips to Designing an Appealing Banner Advertisement

February 16th, 2012Posted by 

An ad banner advertisement is a form of advertising on the Internet, typically composed of an image that is linked to your company’s website. Banners are a unique form of advertising in which a company usually pays a fee based on the amount of traffic that the ad generates, or cost per click (CPC). The […]

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