I began writing for The GRID after re-locating from Albuquerque, NM to Mammoth Lakes, CA. While I have always found blogging to be an exceptional outlet for personal use and staying connected with family and friends, I had never considered the benefit I could derive from it professionally until I joined Global Site Plans. For [...]
Economic development is the practice of inspiring private investment, retaining, and creating jobs. Economic development specialists and urban planners focus on economic development, work towards promoting entrepreneurship and small business development, implementing tax incentives for development projects, and expanding employment opportunities for local residents. In Mammoth Lakes, CA the current economic development strategy is to [...]
The Town of Mammoth Lakes, CA, in the eastern sierra region of California, is surrounded by earthquake faults. In addition, Mammoth Mountain is an actual active volcano on the rim of the Long Valley Caldera. This caldera is one of the most seismically active regions of California. In 1980, Mammoth Lakes experienced 81 tremors of [...]
June Mountain is located approximately 20 miles (31 kilometers) north of the town of Mammoth Lakes, California. Opened in 1961, the ski area provides the economic epicenter of June Lake, CA, a small, unincorporated community in Mono County. Unfortunately, on June 21, 2012, the day that the mountain was supposed to open for summer activities, [...]
Marketing is the set of planning and implementation practices that result in a product or service that is both satisfying to customers and results in a profit. Advertisements are only one component of a marketing strategy which also includes market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. [...]
California has the worst air quality in the nation, boasting 10 out of the 25 cities most polluted by short-term particle pollution. In an effort to reduce greenhouse gas emissions, the California Air Resources Board (CARB) unanimously approved new emissions rules for cars and light trucks on January 31, 2012. The mandate requires an increase [...]
Everyone wants to recycle, but what would you do if it was mandatory? California Bill AB 341, directed by CalRecycle, will go into effect on July 1, 2012 and will require commercial recycling within California state limits. The Town of Mammoth Lakes is providing education and outreach in an effort to help the community adjust [...]
Being able to market yourself is an important skill in any field; and landscape architecture is no exception. In the fast-paced environment that we live in today, you have to be your own advocate. Social networking is an important skill to develop and business cards help make it easier. It’s important to remember that social [...]
Zoning, the main form in which land use is regulated in the United States, is a controversial form of urban planning. Property owners do not like being told what they can and cannot do with their land and view use restrictions as a violation of their property rights. Those in favor of zoning view it [...]
Planning should be participatory; however, it’s often very difficult to get stakeholders to contribute to planning processes. Mail-in survey return rates are low, and more often than not, residents don’t want to sit through a Saturday morning design charette. Marketing online and social media platforms give urban planners and architects a set of contemporary tools [...]
Transient Occupancy Tax (TOT), also known as a tourism tax, bed tax, or hotel tax, is a tax levied on tourists in return for the use of local services and infrastructure. The tax is collected as a percentage on top of the cost for a hotel room, camping site, or other transient facility. In tourist-based [...]
The Mammoth Gateway Project is an effort to elaborate on the entrance to the resort community of Mammoth Lakes, CA. Signage is crucial for travelers and Mammoth Lakes needs wayfinding markers to help tourists get around with ease, while creating memorable experiences. The Mammoth Gateway Project is the ultimate expression of Mammoth’s desire to stick [...]
Chapter 9 is the section of the National Bankruptcy Code that provides for the reorganization of debt incurred by municipalities such as cities, towns, counties, and villages. The very first municipal bankruptcy was filed in the United States in 1934 during the Great Depression. While the provision has been around for 60 years, there have [...]
An internet search for “green living” in Turkey does not yield very many results. While environmental problems have been developing throughout history, the emergence of an environmental consciousness doesn’t happen overnight. In Turkey, the concept is still young, boasting both a developing field in environmentalism and a growing green industry. The National Environmental Action Plan [...]
Water is an important resource and all too often it is taken for granted. We all expect water to be there when we need to do the dishes, take a shower, or rinse our food. While a renewable resource, only 3% of the world’s supply is fresh water and unfortunately, demand already surpasses supply. What [...]
Email marketing campaigns allow small-to-medium sized architecture, engineering, and urban planning firms reach larger audiences for a fraction of what traditional direct mail marketing cost. Imagine informing thousands of individuals about upcoming events, new products and services, publications, and news with the click of a mouse. With a Global Site Plans email marketing campaign package, an [...]
According to the Webby Awards, “It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that.” Utilizing fully engaging, rich media experiences instead of static banners is what will make your environmental non-profit or small to medium sized company successful. Global Site Plans specializes in branding and content services for [...]
When you live at 7,880 feet (2,402 meters) above sea level and your community hosts 1.3 million visitors in the winter and 1.5 million in the summer, it’s important to know that you and your visitors are safe. That’s where the Mono County Search & Rescue Team comes in! The Mono County Sheriff Search and Rescue Team [...]
The Environmental Protection Agency (EPA) defined the 10 principals of the concept of Smart Growth in response to the development paradigm – “bigger is better.” While growth is important for communities, if not carefully planned for, it can lead to transportation issues, declining home values, environmental degradation, and health problems. Small towns like Mammoth Lakes, [...]
An ad banner advertisement is a form of advertising on the Internet, typically composed of an image that is linked to your company’s website. Banners are a unique form of advertising in which a company usually pays a fee based on the amount of traffic that the ad generates, or cost per click (CPC). The [...]
